It’s been a busy first quarter for Facebook. From acquisitions to algorithms, there have been more than 10 new announcements in the first three months of the year, causing many brands to feel cold toward the global social site. With spring knocking on the door, here’s a breakdown of the most important changes Facebook has made to help brands flourish.
Mediabistro Course Starting May 22, this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!
Former Young & Rubicam Creative Culturalist Rick Liebling joined social benchmarking platform Unmetric as head of global marketing, and the company also announced the additions of Frito-Lay, American Airlines, and Deep Focus to its client base.