American Customer Satisfaction Index

No Satisfaction: Advertising, Privacy Concerns Sink Facebook In Study By ACSI, ForeSee

WomanThumbsDown2

Facebook’s efforts to ensure that advertising on the social network is unobtrusive and that ads are interesting to users are coming up short, according to the results of the July 2013 American Customer Satisfaction Index E-Business Report, which was released Tuesday in partnership with customer experience analytics firm ForeSee, as 27 percent of respondents said advertising on Facebook interferes with their experience on the site, the highest among social networks.

Read more

Mediabistro Course

Optimize Your Social Media Metrics

Social Media MetricsStarting May 22,  this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!