Despite the fact that social media has been a major component of recent editions of the annual South By Southwest gathering in Austin, Texas, social software company Expion found that sponsors of SXSW 2013 did next to nothing to maximize their marketing opportunities on Facebook.
Thanks to a partnership between Facebook and American Express, five small businesses earned $25,000 and social media help as part of the Big Break For Small Businesses contest. Casale Jewelers of Staten Island, N.Y.; Hendrick Boards of Orange County, Calif.; Dick Pond Athletics of Chicago; The Produce Box of Raleigh, N.C.; and Dutch Monkey Doughnuts of Cumming, Ga., were the lucky winners.
Users of Facebook and other social networks were thirsty for Coca-Cola in August, as the beverage giant sat atop the growth list for the Optim.al Index for the month, along with pulling in the most likes for the month.
As Facebook Co-Founder and CEO Mark Zuckerberg wonders how the company can make money off mobile users, there’s some good news out there. New numbers from AdParlor, which manages Facebook ad campaigns for companies such as American Express and Audi, show that more people are clicking on mobile ads than desktop ads.
Pretty much every small business could use a little extra cash and some guidance with social marketing. Luckily, Facebook and American Express want to help. By entering the “Big Break for Small Business” contest, smaller companies can win $25,000 and house calls from American Express and Facebook branding experts to help them launch a sound social marketing campaign.
Serve, the digital payment and commerce platform from American Express, debuted a Facebook application that allows users to send, receive, and request money without leaving the social network.
In case you haven’t heard, today is Cyber Monday, which American Express is marking with surprise gifts to online shoppers who spend $25 or more at participating retailers, including some that can be shared with up to three Facebook friends.
Once you’ve allowed yourselves a short time to recover from Black Friday, Facebook and American Express are teaming up to promote Small Business Saturday.
Online advertising solutions provider Clickable wrapped up its series-C investment round, receiving $12 million of financing from American Express plus existing investors Union Square Ventures, Founders Fund, and FirstMark Capital.
Meet the five winners of American Express’s small business contest; they received the most votes out of ten contenders on Facebook.