Charles F. Frost was an Oglivy & Mather advertising executive who worked on the American Express account in the 1960s, and his name was kept alive by being featured on credit cards displayed in ads for American Express. Now, “CF Frost” has taken over the American Express Instagram account.
Former Facebook Vice President of Global Marketing Solutions, U.S. Tom Arrix, who left the social network last July, will help advise one of its Strategic Preferred Marketing Developers, as he was named to the board at Ampush.
Real-time marketing platform Shift announced Tuesday that it finalized a $6 million series-B funding round, led by DN Capital.
What do generation Y employees, or those between the ages of 18 and 34, expect from their workplaces in terms of social media? Gen Y research and consulting firm Millennial Branding and American Express polled 1,000 of them to find out.
A series-B funding round totaling $15 million? That’s a Wrapp for the social gift card provider, which announced the closing of the funding round Thursday.
Despite the fact that social media has been a major component of recent editions of the annual South By Southwest gathering in Austin, Texas, social software company Expion found that sponsors of SXSW 2013 did next to nothing to maximize their marketing opportunities on Facebook.
Thanks to a partnership between Facebook and American Express, five small businesses earned $25,000 and social media help as part of the Big Break For Small Businesses contest. Casale Jewelers of Staten Island, N.Y.; Hendrick Boards of Orange County, Calif.; Dick Pond Athletics of Chicago; The Produce Box of Raleigh, N.C.; and Dutch Monkey Doughnuts of Cumming, Ga., were the lucky winners.
Users of Facebook and other social networks were thirsty for Coca-Cola in August, as the beverage giant sat atop the growth list for the Optim.al Index for the month, along with pulling in the most likes for the month.
As Facebook Co-Founder and CEO Mark Zuckerberg wonders how the company can make money off mobile users, there’s some good news out there. New numbers from AdParlor, which manages Facebook ad campaigns for companies such as American Express and Audi, show that more people are clicking on mobile ads than desktop ads.