One of the biggest challenges facing Facebook marketers is the plight of gaining engagement. Brands and other page administrators have tried to figure out the best types of posts to rack up more likes, comments, and shares — and most important, to play into Facebook’s algorithm. An infographic from American Express OPEN and SocialMouths shows some simple ways to make a page’s posts more popular.
american express open
Pretty much every small business could use a little extra cash and some guidance with social marketing. Luckily, Facebook and American Express want to help. By entering the “Big Break for Small Business” contest, smaller companies can win $25,000 and house calls from American Express and Facebook branding experts to help them launch a sound social marketing campaign.