Dear Santa,
My name is Heather. You don’t know me. I’m Jewish, so growing up I once spent the entire year trying to guilt my parents into buying me a $100 American Girl Doll, instead of just penning you a simple request. I was eventually successful, but I remember feeling that corresponding with you would have been much easier. I hold onto that childhood memory as I write to you today.
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The huge shopping days of Black Friday and Cyber Monday may be over, but the memories live on, as do the data and statistics, in this case from Facebook and Fab.com.
