There’s no better way to learn the tricks of the social media trade than from experts who know the secrets to audience engagement and monetization. Join AllFacebook Marketing Conference, June 5 in San Francisco, and develop skills to leverage your fan base and boost revenue. Leading professionals from Jack Daniel’s, LA Opera, Toyota, and more will speak at the event.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Social rich-media advertising platform Moontoast announced the hires of a vice president of engineering and a sales director for New York.
The Facebook Preferred Marketing Developer program announced the winners of its PMD Innovation Competition, “The Era of News Feed,” in a post on its Facebook Studio blog.
Facebook Preferred Marketing Developer and social technology company Ampush shared the details of a successful advertising campaign on the social network for deal-of-the-day website LivingSocial, in which it focused on domain sponsored stories and custom audiences.
Perhaps the greatest challenge facing marketing managers right now is finding the right place online to spread their message. But since Facebook revamped its mobile and desktop offerings to include a wide range of placement options, all signs point to Facebook being an ideal platform to spend additional ad dollars. With Facebook’s recent enhancements, brands and agencies now have the ability to better engage with their audiences in new and unique ways through personalized ads that capitalize on what Ampush calls “referred intent.” This is what the social technology company characterizes as engaging relevant audiences from Facebook who are enticed by highly targeted messages or stories with social context, then perform a desired action such as liking a brand’s page or downloading a mobile application.
Another Facebook advertising and marketing company bolstered its executive ranks, as Ampush welcomed Chief Technology Officer Mark Weiler and Chief Revenue Officer Geoffrey Shenk to its fold.
