Software is the new snake oil. At the click of a button, you have 1 million fans, incredible engagement, sales coming out of your ears, and your car parked for you. Only that last one is true, by the way. Just because there are more than 1 billion users on Facebook, doesn’t mean your Facebook page has Field of Dreams on all of them. So let’s look at the most common fibs things by tool providers in our space. Nod knowingly or comment below if you recognize them.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
It remains to be seen whether Facebook is the proper avenue for children of divorce to stay in touch with their noncustodial parents.
With Google worth more than $200 billion based on nearly $29 billion in revenue last year, and Facebook worth $50 billion to $70 billion based on less then $2 billion in revenue last, it’s easy to call Facebook’s current valuation hype. Why then would so many investors be willing to purchase a stake in Facebook for so much? We take a look.
Last night, Facebook announced that it would temporarily remove the ability for developers to request home addresses as well as phone numbers from users, signaling a new policy in responding to public criticism. The company’s next steps will prove most critical. Here are our suggestions for how to handle them.
If there is to be a time in Facebook’s history when it will be remembered at its prime, 2011 may turn out to be it.
Facebook’s second annual “memology” study is upon us, and while world news held a strong presence (along with an unintentionally divisive pop star), ultimately the most repeated word across status updates was…. an acronym.
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The current state of the Facebook Platform is about the ongoing shift from viral growth to reengagement.
There has been years of hype over location-based social networks, however so far that’s all it has been: hype.
If there’s anything to take away from today’s announcement from Facebook, it’s that the company has not released a direct competitor to Gmail or any other messaging provider. Instead, Facebook’s Social Inbox is a messaging platform for interacting with the people you care about.
By now it has become well known that Google is planning a competitor to Facebook. While many believe that it may be too little too late for Google, the reality is that it’s a matter of survival for the company at this point. Google’s automated algorithms have become inefficient in that their systems are somewhat easy to game and despite Marissa Mayer once claiming that search is 90 percent solved, the reality is that it isn’t anywhere close.
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