Facebook continued its focus on security with two announcements Wednesday related to its white-hat program: The social network is doubling the bounties that it will pay out to researchers who discover white-hat bugs its ads code, and it released a “Bounty Hunter’s Guide” containing detailed instructions on how to submit those bugs.
The top 20 brands on Facebook boasted an average of 14,863,452 likes at the end of September and averaged 51 posts for the month, up from 41 in August, according to the most recent statistics from social media analytics platform Socialbakers.
If you want to know about the technology behind Facebook advertising, you go to Boz, otherwise known as director of ads engineering Andrew Bosworth, who oversees ads, pages, tools, infrastructure, delivery, optimization, data partnerships, insights and analytics for the social network. Bosworth sat down for a question-and-answer session for the Facebook for Business page, and highlights follow.
Another way for Facebook page administrators to compare the performance of their pages with those of their competitors comes from Facebook application creator Cool Tabs in the form of Page Performance, which analyzes the last 50 posts on a page and contrasts them with their rivals’ efforts.
Social intelligence company Brandwatch rolled out new features for its Brandwatch Vizia social media command center, which allows brands to conduct risk and crisis management, monitor and analyze the success of events and campaigns, and track their online presence against competitors.
Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
Social media analytics platform Socialbakers debuted a new benchmark, Smart Storytellers, which examines how much contents different industries post to Facebook and how much engagement that content generates.