When Instagram topped the 300 million-user mark earlier this month, it moved past Twitter in terms of total users, but according to Facebook Preferred Marketing Developer and social analytics platform Socialbakers, the Facebook-owned photo- and video-sharing network blows away Twitter in terms of engagement.
The Interbrand 100 top global brands average 10 Facebook posts per week, with photos accounting for the most successful posts in terms of engagement and restaurants representing the top-performing vertical, according to third-quarter-2014 data released Tuesday by Facebook Preferred Marketing Developer and social analytics platform Simply Measured.
Can the colors page administrators use on their Facebook pages impact engagement? Yes, according to analytics provider Wisemetrics, which created an application to help page admins determine the best colors for their pages.
Facebook announced a host of new features aimed at encouraging publishers to share more content on the social network, introducing the ability to target posts by users’ interests, a way to eliminate posts that are out of date, a new Smart Publishing tool and improvements to domain insights.
With changes to Facebook’s News Feed algorithm looming in January, aimed at cutting back promotional posts from pages, Likeable Local is targeting small and midsized businesses with its newest social media marketing tool, Likeable Local Pro.
The big winner in the 2014 editions of Black Friday and Cyber Monday was Amazon, as the online retail giant was tops in mentions on Facebook and Twitter on both major shopping days, as well as posting the quickest average response time on those days, according to social marketing and analytics platform Engagor.
Facebook’s ad insights now have an additional feature: delivery and spend ratings that offer marketers a more detailed look at how their ads are performing.
The Shoppost social commerce platform from Zantler is now available for Amazon Webstore sellers, enabling them to market and sell their products and services in-stream on Facebook, Twitter, Pinterest and blogs.