Facebook announced some eventful news for page administrators, as the social network introduced desktop and mobile News Feed ads and insights for events, as well as a new look for users’ events pages.
Facebook announced a flurry of news related to its App Links open, cross-platform solution for application-to-app linking, which it initially debuted at its F8 global developer conference in San Francisco April 30: More than 3 billion unique App Links have been created; an App Links blog has been launched; analytics are now available; Windows Phone support was boosted; and support for the referer_app_link was added for Android.
Instagram introduced advertising last November, and now the Facebook-owned photo- and video-sharing network is rolling out tools for advertisers that will allow them to gauge the success of their campaigns.
The class-action suit filed against Facebook in Vienna, Austria, by Austrian law student Max Schrems and his Europe Versus Facebook group is still alive despite its rejection by the commercial court in the city, as the regional court completed its “a limine” review and ordered Facebook Ireland to respond within four weeks.
Polygraph Media, which enables brands on Facebook to optimize their paid, owned and earned media campaigns with data science, will announce its acquisition of predictive marketing technology company Offergraph Thursday.
Facebook continues to make strides in becoming the “cross-platform platform,” as today the company announced a way to track performance of advertising across devices. This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion.
Not surprisingly, most page administrators post to their pages via Facebook on the desktop, but which third-party apps do they use? According to a study by social analytics provider Quintly, Hootsuite tops the list.
The class-action lawsuit filed against Facebook last week by Austrian law student Max Schrems and his Europe Versus Facebook group, which reached the plaintiff-imposed limit of 25,000 participants earlier this week, now just needs to find a court, as the commercial court of Vienna rejected the suit and referred it to the city’s regional court, PCWorld reported.
There was mixed news on the class-action lawsuit filed against Facebook by Austrian law student Max Schrems and his Europe Versus Facebook group, as PCWorld reported that the suit will more than likely reach the limit of 25,000 participants that was imposed by the plaintiffs, but the court in Vienna has not yet reached a decision on whether to accept the case. UPDATED: The class-action suit reached the 25,000-participant mark Wednesday.