Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
Self-service ad-buying and analytics platform Optimal announced the launch of audience analytics dashboard Optimal Analytics, which allows brands to examine audience demographic and behavioral statistics and track competitive brand activity across social networks including Facebook, Twitter, Pinterest, and Tumblr.
Facebook announced Tuesday that the application modules it introduced for Timeline in March have now been rolled out to all users, encouraging app developers in a post on its developer blog to incorporate these sections into their apps
Media intelligence company Aggregate Knowledge analyzed more than 27 billion online ad impressions during the first quarter of 2013, finding that social networks and portals drove efficiency for brands, with social networks delivering the highest-quality users, or those most likely to lead to conversions, while ad exchanges continued to be cost-effective.
Social advertising and marketing companies Compass Labs and ShopIgniter announced a partnership that will offer brands access to the former’s audience insights and interest-targeting capabilities and the latter’s social rich media campaigns.
Facebook-owned photo sharing network Instagram is starting to become more widely adopted by marketers looking for ways to connect with mobile users. But Instagram is a much different animal than Facebook or Twitter. As SumAll CEO Dane Atkinson discussed with AllFacebook, the visual nature of Instagram requires a different marketing approach.