The average like total for the top 100 U.S. Facebook pages of apparel and accessories retailers was 2.8 million, while that figure was 1.7 million for Europe, but it took at least 136,000 likes to crack the U.S. list, while 16,000 was enough for Europe, according to a recent study by social media management suite Campalyst.
Facebook page insights is not as scary as it looks. This powerful social analytics tool is available to anyone with a Facebook page, and, when used correctly, it can hyper-optimize your marketing efforts. Getting to know exactly who your fans are and why they like the things they do will instantly help you decide what content is worth sharing. Even if you’re new to Insights, you can start putting your efforts into the methods that work best, and stop wasting your time on fruitless campaigns.
At some point in just about every earnings call, company executives are asked about their visions for the future. Facebook Co-Founder and CEO Mark Zuckerberg’s vision for the next five years at the social network is based on “understanding the world,” and it includes advances in Graph Search, mobile applications such as Messenger, and artificial intelligence.
Forget click-through rates: Those are so two hours ago. If Facebook Head of Analytics Ken Rudin has his way, the social network may soon be measuring pass-over rates.
The world’s top 100 brands have Instagram in focus, as social media analytics and reporting platform Simply Measured found in its latest study that 71 of the Interbrand 100 are on the Facebook-owned photo-sharing service, up from 40 in October 2012, adding that the total number of brands on Instagram shot up 55 percent over the past year.
Integrated social software solutions and digital marketing services provider Brand Networks announced its acquisition Wednesday of Optimal, a software-as-a-service platform for real-time ad buying and optimization and analytics for Facebook and other social networks, in a transaction valued at $35 million.
Is Facebook experimenting with a follow button on pages? Reader Matteo Gamba of Wimdu shared the screenshot above, in which the Wimdu Facebook page featured a follow button directly to the left of the like button.
Social marketing platform Offerpop introduced the latest application to take advantage of Facebook’s relaxed guidelines on promotions, the Poll app, which allows page administrators to create mobile-ready polls on the social network.