In-application mobile ad inventory exchange MoPub can now offer access to advertising-automation software from social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, following the announcement Tuesday of a partnership between the two companies.
Keeping it local is the way to go when it comes to Facebook pages, as a recent study from social media analytics platform Socialbakers found that local pages far outperform global pages in terms of engagement, due to the quality and frequency of localized content.
Data outfit Umbel is gearing up for the holiday shopping season with a new vertical offering aimed at helping brands own customer data, gain actionable insights and customize their marketing and sales efforts to drive return on investment.
Facebook Strategic Preferred Marketing Developer and social marketing platform Shift announced the release of the next generation of its platform, which includes people-based marketing and measurement tools, enhanced automation technology, comprehensive reporting and a re-engineered programmatic ads solution.
Facebook Preferred Marketing Developer and marketing cloud technology provider Unified added some cloud computing muscle to its executive ranks, as former ServiceMesh chief technology officer Shawn Douglass is the company’s new CTO and president, big data and analytics.
The top 20 brands on Facebook boasted an average of 14,916,032 likes at the end of October and averaged 41 posts for the month, down from 51 in September, according to the most recent statistics from social media analytics platform Socialbakers.
Facebook-owned cloud application platform Parse announced Monday that it is providing a way for developers to incorporate A/B testing into their apps’ push notifications with its introduction of Parse Push Experiments.
Facebook Preferred Marketing Developer and social relationship and content-distribution platform SocialFlow announced the launch of SocialFlow for Agencies, a software-as-a-service offering geared toward ad agencies.
Facebook likes show that your company is popular, but popularity doesn’t always translate to return on investment. Much of the data that marketers use can be classified as vanity metrics. Vanity metrics only scratch the surface of your website’s success. For better data, try tracking actionable metrics.
Do you know the best time to post on your Facebook page? I’m not talking about the recommended best times, or the times when most of your followers are online, but the times to post that garner the most reach and engagement on your posts.