Facebook Preferred Marketing Developer and social relationship and content-distribution platform SocialFlow announced the launch of SocialFlow for Agencies, a software-as-a-service offering geared toward ad agencies.
Facebook likes show that your company is popular, but popularity doesn’t always translate to return on investment. Much of the data that marketers use can be classified as vanity metrics. Vanity metrics only scratch the surface of your website’s success. For better data, try tracking actionable metrics.
Do you know the best time to post on your Facebook page? I’m not talking about the recommended best times, or the times when most of your followers are online, but the times to post that garner the most reach and engagement on your posts.
Facebook continued its focus on security with two announcements Wednesday related to its white-hat program: The social network is doubling the bounties that it will pay out to researchers who discover white-hat bugs its ads code, and it released a “Bounty Hunter’s Guide” containing detailed instructions on how to submit those bugs.
The top 20 brands on Facebook boasted an average of 14,863,452 likes at the end of September and averaged 51 posts for the month, up from 41 in August, according to the most recent statistics from social media analytics platform Socialbakers.
If you want to know about the technology behind Facebook advertising, you go to Boz, otherwise known as director of ads engineering Andrew Bosworth, who oversees ads, pages, tools, infrastructure, delivery, optimization, data partnerships, insights and analytics for the social network. Bosworth sat down for a question-and-answer session for the Facebook for Business page, and highlights follow.
Another way for Facebook page administrators to compare the performance of their pages with those of their competitors comes from Facebook application creator Cool Tabs in the form of Page Performance, which analyzes the last 50 posts on a page and contrasts them with their rivals’ efforts.