With India soaring in importance as a market for Facebook, the social network inked its first pact with an ad agency there, GroupM, during Chief Operating Officer Sheryl Sandberg’s recent visit, The Economic Times reported.
The top 20 brands on Facebook boasted an average of 14,657,305 likes at the end of June and averaged 39 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
Music fans have embraced concert-discovery application Bandsintown, and now the company is targeting artists and managers with its new app, Bandsintown Manager, aimed at allowing them to manage their social presences via their devices.
Just do it? Nike has when it comes to mentions of 2014 FIFA World Cup Brazil sponsors on Facebook and Twitter since the start of the tournament June 12, according to data from social marketing and analytics platform Engagor.
Social marketing and analytics platform Engagor unveiled a redesign last week, offering its clients deeper insights and a streamlined user interface.
Are you looking for a way to maximize your spend on Facebook advertising? AdParlor might be just what you’re looking for. Its newly launched social advertising platform provides robust reports and just oh so many metrics to help inform your efforts. And not only does it hold the coveted Strategic Preferred Marketing Developer status with Facebook — it’s a preferred partner on Twitter, too. Cross-platform analytics, here you come!
Facebook announced two updates to its App Insights, aimed at giving developers a more clear look at actions users perform with their applications, as well as interactions that drive users to those apps.