Analytics - AllFacebook

Analytics - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Wed, 22 May 2013 22:58:54 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Crowdbabble Launches Facebook Real-Time Monitor

Facebook’s built-in page insights are helpful, but not if you’re looking for minute-to-minute changes. Crowdbabble wants to solve that. The company recently launched a real-time Facebook analytics monitor, so brands can see how their pages (and those of their competitors) are doing instantly.

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]]> Justin Lafferty http://allfacebook.com/crowdbabble-launches-facebook-real-time-monitor_b117994#disqus_thread http://allfacebook.com/crowdbabble-launches-facebook-real-time-monitor_b117994 http://allfacebook.com/?p=117994 Tue, 21 May 2013 13:20:12 +0000 5 Changes That Would Greatly Improve Facebook Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.

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]]> Justin Lafferty http://allfacebook.com/5-changes-that-would-greatly-improve-facebook_b117727#disqus_thread http://allfacebook.com/5-changes-that-would-greatly-improve-facebook_b117727 http://allfacebook.com/?p=117727 Fri, 17 May 2013 12:26:58 +0000 Watchtower: Pandemic Labs’ Homegrown Take On Facebook Analytics

Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.

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]]> David Cohen http://allfacebook.com/watchtower-pandemic-labs_b117689#disqus_thread http://allfacebook.com/watchtower-pandemic-labs_b117689 http://allfacebook.com/?p=117689 Fri, 17 May 2013 10:20:13 +0000 Optimal Analytics Allows Brands On Facebook To Analyze Performance Vs. Competitors

Self-service ad-buying and analytics platform Optimal announced the launch of audience analytics dashboard Optimal Analytics, which allows brands to examine audience demographic and behavioral statistics and track competitive brand activity across social networks including Facebook, Twitter, Pinterest, and Tumblr.

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]]> David Cohen http://allfacebook.com/optimal-analytics_b117482#disqus_thread http://allfacebook.com/optimal-analytics_b117482 http://allfacebook.com/?p=117482 Wed, 15 May 2013 12:13:06 +0000 Facebook Announces Global Rollout Of Sections On Timeline, Best Practices For App Developers

Facebook announced Tuesday that the application modules it introduced for Timeline in March have now been rolled out to all users, encouraging app developers in a post on its developer blog to incorporate these sections into their apps.

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]]> David Cohen http://allfacebook.com/app-sections_b117444#disqus_thread http://allfacebook.com/app-sections_b117444 http://allfacebook.com/?p=117444 Tue, 14 May 2013 17:55:12 +0000 Marketo’s Jason Miller On Facebook For B2B: Why So Serious? Dennis Yu, CEO of BlitzMetrics, will speak at the AllFacebook Marketing Conference June 5 in San Francisco.

We caught up with Jason Miller, Marketo’s social media strategist, at the Marketo Summit Conference to talk Facebook business-to-business marketing and spill his best tips to drive leads.

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]]> Dennis Yu http://allfacebook.com/marketos-jason-miller-on-facebook-for-b2b-why-so-serious_b117197#disqus_thread http://allfacebook.com/marketos-jason-miller-on-facebook-for-b2b-why-so-serious_b117197 http://allfacebook.com/?p=117197 Mon, 13 May 2013 12:10:01 +0000 REPORT: Reports Of Lower Facebook Usage Based On Ad Data, Not Official Figures

Social analytics firm Quintly sought to debunk recent news items about Facebook hemorrhaging users and, in particular, younger users.

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]]> David Cohen http://allfacebook.com/quintly-ad-data-vs-official-data_b116976#disqus_thread http://allfacebook.com/quintly-ad-data-vs-official-data_b116976 http://allfacebook.com/?p=116976 Wed, 08 May 2013 14:22:57 +0000 STUDY: Facebook, Other Social Networks Deliver Highest-Quality Users In Ad Campaigns

Media intelligence company Aggregate Knowledge analyzed more than 27 billion online ad impressions during the first quarter of 2013, finding that social networks and portals drove efficiency for brands, with social networks delivering the highest-quality users, or those most likely to lead to conversions, while ad exchanges continued to be cost-effective.

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]]> David Cohen http://allfacebook.com/aggregate-knowledge-q1-2013-global-media-intelligence-report_b116749#disqus_thread http://allfacebook.com/aggregate-knowledge-q1-2013-global-media-intelligence-report_b116749 http://allfacebook.com/?p=116749 Tue, 07 May 2013 10:59:17 +0000 Facebook Marketing Partnership: Compass Labs, ShopIgniter

Social advertising and marketing companies Compass Labs and ShopIgniter announced a partnership that will offer brands access to the former’s audience insights and interest-targeting capabilities and the latter’s social rich media campaigns.

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]]> David Cohen http://allfacebook.com/compass-labs-shopigniter_b116643#disqus_thread http://allfacebook.com/compass-labs-shopigniter_b116643 http://allfacebook.com/?p=116643 Mon, 06 May 2013 11:37:17 +0000 Visualizing Marketing Success On Instagram Takes Imagination

Facebook-owned photo sharing network Instagram is starting to become more widely adopted by marketers looking for ways to connect with mobile users. But Instagram is a much different animal than Facebook or Twitter. As SumAll CEO Dane Atkinson discussed with AllFacebook, the visual nature of Instagram requires a different marketing approach.

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]]> Justin Lafferty http://allfacebook.com/instagram-dane-atkinson-sum-all_b116392#disqus_thread http://allfacebook.com/instagram-dane-atkinson-sum-all_b116392 http://allfacebook.com/?p=116392 Wed, 01 May 2013 15:55:10 +0000 Social TV: Facebook Vs. Twitter Vs. Tumblr

Facebook has a perception problem in social television, where Twitter is entertainment’s favorite platform.

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]]> Will M http://allfacebook.com/social-tv-variety_b116268#disqus_thread http://allfacebook.com/social-tv-variety_b116268 http://allfacebook.com/?p=116268 Tue, 30 Apr 2013 16:39:12 +0000 REPORT: T-Mobile USA Was Most Responsive U.S. Brand On Facebook In 1Q

Mobile service provider T-Mobile USA was the most responsive U.S. brand on Facebook in the first quarter of 2013, according to the latest Socially Devoted report from analytics provider Socialbakers.

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]]> David Cohen http://allfacebook.com/t-mobile-usa-socialbakers-socially-devoted-1q-2013_b116207#disqus_thread http://allfacebook.com/t-mobile-usa-socialbakers-socially-devoted-1q-2013_b116207 http://allfacebook.com/?p=116207 Tue, 30 Apr 2013 12:04:30 +0000 INFOGRAPHIC: Quintly’s March 2013 Averages For Facebook Page Administrators

Social analytics firm Quintly released the March 2013 edition of its monthly infographic aimed at helping Facebook page administrators determine how their pages measure up when compared with their contemporaries.

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]]> David Cohen http://allfacebook.com/infographic-quintly-march-2013_b115482#disqus_thread http://allfacebook.com/infographic-quintly-march-2013_b115482 http://allfacebook.com/?p=115482 Wed, 17 Apr 2013 13:42:10 +0000 Why Pay-Per-Click Tool Vendors Are Struggling On Facebook

Three years ago, you could drastically reduce your cost per click by just running a ton of ads. The mainstream pay-per-click vendors, experienced with Google, applied their same techniques to Facebook — multiplying tons of ad combos by headlines, images, and body copy. While that technique was positioned as smart optimization, it was really spamming the system with thousands and thousands of terrible ads. If a general message against a particular audience wasn’t effective, making 10,000 variants of the same thing wouldn’t matter.

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]]> Dennis Yu http://allfacebook.com/why-pay-per-click-tool-vendors-are-struggling-on-facebook_b115026#disqus_thread http://allfacebook.com/why-pay-per-click-tool-vendors-are-struggling-on-facebook_b115026 http://allfacebook.com/?p=115026 Thu, 11 Apr 2013 13:54:05 +0000 NextPrinciples Names Three New Customers: SugarCRM, Marathon Sports, IT World Canada

Following last week’s announcement of an expanded partnership with customer-relationship-management system SugarCRM, social analytics and engagement solutions provider NextPrinciples Tuesday named SugarCRM as one of three new customers for its Insight-to-Action platform, joined by Marathon Sports and IT World Canada.

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]]> David Cohen http://allfacebook.com/nextprinciples-sugarcrm-marathon-sports-it-world-canada_b114811#disqus_thread http://allfacebook.com/nextprinciples-sugarcrm-marathon-sports-it-world-canada_b114811 http://allfacebook.com/?p=114811 Tue, 09 Apr 2013 11:16:08 +0000