Socialbakers took the next step in Facebook analytics with today’s launch of Analytics Pro, which enables brands to keep a close watch on their performance on the social network, as well as that of their competitors.
Facebook continues to expand the information available in its insights for applications with the addition of two new charts: growth accounting, and triangle heatmap.
Sponsored stories are still not being used by 55 percent of advertisers on Facebook, according to a recent study by social media marketing outfit Social Fresh.
Brand page managers are about to see some key numbers plummet as Facebook refines audience tallies.
Adobe is upgrading its tools for publishing, engagement, analytics, and marketing via Facebook.
A new component in Facebook’s insights dashboard shows mobile traffic referrals.
If you manage a Facebook page for a company that sells things online, do you know which of your Facebook posts are getting the most sales?
Yet another social data and Facebook advertising platform made its public debut today: SocialEngine from GraphScience.
Adaptly’s social advertising and optimization technology has been integrated into the Wildfire Social Marketing Suite, giving marketers on Facebook and other social networks the ability to create, control, and track content via a single interface.
Social commerce network PowerReviews became the latest company to turn up the intensity on Facebook and other social analytics with today’s launch of Essential Social Suite.
