Facebook is preparing a new product that will give enterprises and agencies a single interface to manage multiple ad campaigns and pages, the social network confirmed to TechCrunch, saying that Business Manager is in what it is calling “focus release” with a select group of clients, and adjustments will be made before it is rolled out globally. A release date was not specified.
The top 20 brands on Facebook boasted an average of 14,481,490 likes at the end of February and averaged 44 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
Facebook took a giant step forward in its efforts to further align itself with the television, publishing, and event venue industries with Friday’s launch of its Public Content Solutions program, which is aimed at providing its partners with dedicated technical and business resources to build out media solutions on the social network and its Instagram photo- and video-sharing network.
Ad server and measurement platform Atlas Solutions, which Facebook acquired from Microsoft last February, announced an integration with cloud-based multiscreen advertising company Flite’s Flite Design Studio, as well as its selection of Innovid as its technology platform to deliver video advertising.
Why do Facebook users make the decisions they make? Resonate wants to help advertisers find out, so the digital marketing outfit launched Resonate Social for Facebook.
The latest entry into the field of enterprise resource planning platforms for Facebook and other social networks comes from Manalto, which announced its new cloud-based social media ERP system Thursday.
In the wake of Facebook’s dismissal of attribution analytics provider HasOffers and mobile analytics provider Kontagent from its mobile measurement partner program, the social network is sending emails to HasOffers users, recommending Ad-X and AppsFlyer as potential replacements.
Former Young & Rubicam Creative Culturalist Rick Liebling joined social benchmarking platform Unmetric as head of global marketing, and the company also announced the additions of Frito-Lay, American Airlines, and Deep Focus to its client base.
The top 20 brands on Facebook boasted an average of 14,442,075 likes at the end of January and averaged 45 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.