There was mixed news on the class-action lawsuit filed against Facebook by Austrian law student Max Schrems and his Europe Versus Facebook group, as PCWorld reported that the suit will more than likely reach the limit of 25,000 participants that was imposed by the plaintiffs, but the court in Vienna has not yet reached a decision on whether to accept the case. UPDATED: The class-action suit reached the 25,000-participant mark Wednesday.
When Facebook page administrators monitor the performance of posts on their pages, they tend to focus on likes, comments, shares and reach, but ShortStack CEO Jim Belosic urged admins not to forget about post clicks, and even other clicks.
Advocate marketing platform Crowdly, which refers to itself as the “after-like marketing firm,” announced the launch of its Crowdly 2.0 platform, which it said “provides actionable ways for leading brands and their agencies to surface, identify and build relationships with their best fans– driving advocacy, brand loyalty and sales.”
Facebook Preferred Marketing Developer and digital marketing software provider Offerpop is now integrated with social relationship platform Hootsuite, and access to Offerpop is available via the Hootsuite App Directory, the two companies announced Tuesday.
Telecommunications companies dominated the second-quarter Socially Devoted analysis of customer service on Facebook by analytics provider Socialbakers, accounting for 60 percent of the 59 fastest responders.
Social media analytics tool Zuum now allows brands on Facebook to determine when their competitors are “significantly” promoting posts on the social network, and the impact of that promotion on their engagement levels.
Facebook is facing another privacy-related lawsuit from Austrian law student Max Schrems and his Europe Versus Facebook group, but this time, the class-action suit will be heard on the group’s home turf in Austria, rather than in Ireland, where Facebook’s European operations are based.
With India soaring in importance as a market for Facebook, the social network inked its first pact with an ad agency there, GroupM, during Chief Operating Officer Sheryl Sandberg’s recent visit, The Economic Times reported.
The top 20 brands on Facebook boasted an average of 14,657,305 likes at the end of June and averaged 39 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
Music fans have embraced concert-discovery application Bandsintown, and now the company is targeting artists and managers with its new app, Bandsintown Manager, aimed at allowing them to manage their social presences via their devices.