The class-action suit filed against Facebook in Vienna, Austria, by Austrian law student Max Schrems and his Europe Versus Facebook group is still alive despite its rejection by the commercial court in the city, as the regional court completed its “a limine” review and ordered Facebook Ireland to respond within four weeks.
Polygraph Media, which enables brands on Facebook to optimize their paid, owned and earned media campaigns with data science, will announce its acquisition of predictive marketing technology company Offergraph Thursday.
Facebook continues to make strides in becoming the “cross-platform platform,” as today the company announced a way to track performance of advertising across devices. This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion.
Not surprisingly, most page administrators post to their pages via Facebook on the desktop, but which third-party apps do they use? According to a study by social analytics provider Quintly, Hootsuite tops the list.
The class-action lawsuit filed against Facebook last week by Austrian law student Max Schrems and his Europe Versus Facebook group, which reached the plaintiff-imposed limit of 25,000 participants earlier this week, now just needs to find a court, as the commercial court of Vienna rejected the suit and referred it to the city’s regional court, PCWorld reported.
There was mixed news on the class-action lawsuit filed against Facebook by Austrian law student Max Schrems and his Europe Versus Facebook group, as PCWorld reported that the suit will more than likely reach the limit of 25,000 participants that was imposed by the plaintiffs, but the court in Vienna has not yet reached a decision on whether to accept the case. UPDATED: The class-action suit reached the 25,000-participant mark Wednesday.
When Facebook page administrators monitor the performance of posts on their pages, they tend to focus on likes, comments, shares and reach, but ShortStack CEO Jim Belosic urged admins not to forget about post clicks, and even other clicks.
Advocate marketing platform Crowdly, which refers to itself as the “after-like marketing firm,” announced the launch of its Crowdly 2.0 platform, which it said “provides actionable ways for leading brands and their agencies to surface, identify and build relationships with their best fans– driving advocacy, brand loyalty and sales.”
Facebook Preferred Marketing Developer and digital marketing software provider Offerpop is now integrated with social relationship platform Hootsuite, and access to Offerpop is available via the Hootsuite App Directory, the two companies announced Tuesday.
Telecommunications companies dominated the second-quarter Socially Devoted analysis of customer service on Facebook by analytics provider Socialbakers, accounting for 60 percent of the 59 fastest responders.