Networking solutions provider D-Link teamed up with Facebook on the D-Link 802.11ac Router with integrated Facebook Wi-Fi, with the aim of allowing small and midsized businesses to offer free Wi-Fi to Facebook users who check in at their locations.
Some Facebook page administrators who incorporate posts from Instagram into their pages’ content are no longer seeing insights on those posts, nor are they able to use the social network’s boost post feature on them.
Social marketing solutions provider SocialCode has a new chief technology officer and senior vice president of engineering, naming former EAT Club CTO and VP of Engineering Mike Deerkoski to the posts.
Facebook’s premium video ads are now being offered in seven more countries — Australia, Brazil, Canada, France, Germany, Japan, and the U.K. – and the social network is also rolling out new video metrics for all videos uploaded to Facebook worldwide in its page insights and ads reporting.
Add video-sharing startup Switchcam to the list of Facebook acquisitions and acqui-hires, as the company’s website says it has been shut down, and founders Chris Hartley and Bret Welch are now working for the social network, according to TechCrunch.
There was good news and bad news in a recent study of customer-service response rates and times on Facebook pages by social analytics provider Quintly. The good news: The average response rate rose 5 percent between Jan. 1, 2013, and April 30, 2014, to 42.4 percent. The bad news: This still means that the majority of questions posted on brands’ Facebook pages are not being answered.
The top 20 brands on Facebook boasted an average of 14,551,045 likes at the end of April and averaged 43 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
Adobe added to its already-robust social marketing offerings with several announcements at its Adobe Summit EMEA 2014 digital marketing conference in London, including a beefed-up new release of Adobe Media Optimizer, new features for the Adobe Analytics portion of its Adobe Marketing Cloud, and the introduction of Adobe Experience Manager Communities designed around social learning and field/channel enablement.