Angela Bandlow

Companies Turn Facebook Users Into Brand Advocates

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Brands put millions of dollars into spreading their messages over Facebook, but it turns out that it’s the users who are the most powerful marketing tools. Through Facebook’s open graph tools, brands are letting users share deals, post stories, and become beacons of information to build brand awareness and drive sales. Angela Bandlow, vice president of marketing for Extole, talked with AllFacebook about how users are becoming a more important part of the equation.

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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

How Facebook’s Open Graph And Consumer Behavior Are Shaping The Next Generation Of Social Media Marketing

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To say there’s been a shift in the way people engage with brands would be a gross understatement — it’s more like a huge leap. But all things considered, it’s not surprising. The rise in social media usage has lent the volume and visibility needed for widespread peer-to-peer recommendations, and consumers have always been better than marketers at influencing other consumers.

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