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Leveraging The Power of Facebook Advertising: Three Things To Know

Guest Writer — Thu, 25 Apr 2013 13:35:28 +0000

We know that brands will only see meaningful engagement when they put people at the center of their Facebook strategies. But even with insightful, brilliant creative ideas executed perfectly, it’s still highly unlikely that most fans will see a given post. In fact, you may have heard the dreaded 16 percent statistic: the maximum percentage of users expected to see a page’s post.

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Facebook Reaches Deal For Rovi Video Data

David Cohen — Tue, 16 Apr 2013 10:56:29 +0000

Facebook is taking steps to make it easier for users with its new Timeline to add movies, TV shows, and celebrities they like to their profiles, reaching an agreement with Rovi to use data from its Rovi Video database.

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Analyst: Facebook’s Advertising Looks More Like Spam

Justin Lafferty — Tue, 26 Mar 2013 15:27:29 +0000

Although Facebook’s stock value has recovered from its initial downfall to about $25 per share, one analyst sees another dip coming, largely because of the prevalence of advertising on the site. Richard Greenfield, a media and entertainment analyst for BTIG Partners, told CNBC that he is not confident about Facebook’s future on Wall Street, noting that advertising on the social network looks more like spam.

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Facebook Actually Does Help Deliver News

Justin Lafferty — Mon, 18 Mar 2013 14:54:55 +0000

Maybe Co-Founder and CEO Mark Zuckerberg’s comparison of News Feed to a personalized newspaper wasn’t too far off. According to the Pew Research Center’s State of the News Media 2013 report, Facebook is a key way that news outlets such as The Huffington Post, The Daily Mail, and Yahoo reach their readers. The report notes that major U.S. news sites get an average of 9 percent of their traffic from Facebook, compared with 4 percent when measured 15 months ago.

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Lobbying Group The Internet Association Reveals Full Roster, Platform

David Cohen — Wed, 19 Sep 2012 09:48:43 +0000

Initially announced in July, lobbying group and trade association The Internet Association announced its full membership, which includes Facebook, as well as its policy platform.

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Facebook Touts Launch Of A Platform For Good

David Cohen — Wed, 12 Sep 2012 15:58:07 +0000

A Platform for Good, a new online resource from the Family Online Safety Institute aimed at parents, teachers, and teens, launched Wednesday after being initially announced in February, and FOSI member Facebook plugged the launch in a note on the Facebook Safety page.

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Facebook Files Countersuit In Patent-Infringement Case Vs. Mitel Networks

David Cohen — Wed, 15 Aug 2012 17:13:54 +0000

When Facebook faced a patent-infringement lawsuit by Yahoo, countersuing turned out to be an effective strategy, leading to a settlement between the two companies. The social network is apparently hoping for a similar outcome in a patent suit filed against it by Mitel Networks in March.

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Facebook’s Pre-Earnings Call PR Blitz Shifts Focus Away From Financial Results

David Cohen — Tue, 24 Jul 2012 15:11:22 +0000

Leading up to Facebook’s first-ever earnings call as a publicly traded company, which will be held Thursday at 5 p.m. ET/2 p.m. PT, the social network, through outside public-relations firm Brunswick Group, is trying to de-emphasize its actual financial results and focus on its accomplishments since going public May 18.

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Facebook Joins The Fight Against ‘Bad Ads’

Justin Lafferty — Thu, 14 Jun 2012 13:15:46 +0000

Facebook has entered into an alliance with fellow Web giants Google, Twitter, and AOL in an effort to fight ads that deliver malware, scam users, or sell counterfeit items.

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Report: Yahoo, Facebook Patent Talks Intensify

David Cohen — Mon, 04 Jun 2012 11:08:18 +0000

Executives from Yahoo and Facebook have been in negotiations to end their patent litigation battle, started by a suit Yahoo filed against Facebook in March, with the two companies exploring cross-licensing of patents and deeper integration between the search engine and the social network, according to reports.

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Report: Facebook IPO May Be Delayed Yet Again

David Cohen — Tue, 24 Apr 2012 15:48:17 +0000

Remember that May 17 date for the Facebook initial public offering that was widely reported last week? We would advise writing that in pencil, and not ink.

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Facebook Acquires 650 AOL Patents From Microsoft

David Cohen — Mon, 23 Apr 2012 12:58:24 +0000

Facebook reached an agreement with Microsoft to acquire about 650 of the 925 or so patents and patent applications the software giant acquired from AOL earlier this month.

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Facebook Joins Internet Giants Endorsing Piracy Bill

Jennifer Moire — Fri, 06 Jan 2012 10:03:11 +0000

Facebook and seven major online companies have endorsed an alternative online piracy bill that they believe would keep the Internet open and foster innovation.

The Online Protection and Enforcement of Digital Trade, or OPEN Act, is co-sponsored by Republican Representative Darrell Issa of California and Senator Ron Wyden, a Democrat from Oregon.

The legislation is an alternative to the Stop Online Piracy Act, and its counterpart, Protect IP.

Facebook and other oppenents of SOPA claim it would restrict the Internet in ways that would not only result in censorship but also create information monopolies.

Web firms oppose the provisions in SOPA that would require search engines and other sites to delete links to sites deemed to be “dedicated” to copyright infringement.

The online community argues such a requirement would result in censorship of the web, according to the political newspaper, The Hill.

The OPEN Act has the backing of Facebook and such Internet heavyweights as AOL, eBay, Google, LinkedIn, Mozilla, Twitter, Yahoo and Zynga, which together co-signed a letter to legislators late last month.

The letter states that the OPEN Act’s “approach targets foreign rogue sites without inflicting collateral damage on legitimate, law-abiding U.S. Internet companies by bringing well-established international trade remedies to bear on this problem.”

In a news release introducing the OPEN Act, Senator Wyden and Representative Issa claim that the proposal “fights the unauthorized sale of digital goods and protects Internet security, commerce and speech.”

The graphic below, taken from the OPEN Act’s website, compares the major piracy bills.

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WiseStamp Gives Email Signatures A Taste Of Facebook

David Cohen — Tue, 04 Oct 2011 15:56:28 +0000

Last year, MailChimp added support for the Facebook like button in email platforms. WiseStamp is taking the next step, releasing an app that allows users to promote Facebook pages in the signature files of their emails.

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Does AOL/Yahoo/Microsoft Spell Trouble For Facebook?

David Cohen — Wed, 14 Sep 2011 15:51:11 +0000

Facebook’s place at the top of the standings when it comes to online display advertising revenue would seem to be fairly secure, since it will reportedly overtake Yahoo this year, if it hasn’t happened already.

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