As more users access Facebook from their mobile phone, it’s not always a smartphone. Now Facebook has made it easier for companies to target ads to people using feature phones. Sister site Inside Facebook noted that the Power Editor and Ads Application Programming Interface (API) includes better options for targeting ads at feature phone users only.
Hello Social, a startup from Canada, announced recently that it has launched its service aimed at helping marketers on Facebook and other social media sites create engaging promotional content. Through Hello Social’s application programming interface (API), brands can create promotions through websites, mobile apps, and social networks such as Facebook.
For Facebook users who aren’t in relationships right now, but wouldn’t mind hooking up with friends, On the Rebound points out three single Facebook connections who would likely be interested. Taking into account Facebook’s application-programming-interface data, users’ relationship history, and advice from several relationship experts, On the Rebound determines which Facebook friends would be ready for flings.
Just last year, Facebook launched the parent/child relationship manager, giving companies and brands the opportunity to manage all of their individual locations or franchises. The addition of the parent/child relationship manager had marketers, agencies, and brand managers the world over scratching their heads — if we could connect all of our pages so intricately within a franchise, why couldn’t we do the same internationally? As of Oct. 17, brands that have global presences can officially stop scratching their heads: Facebook announced the rollout of global pages, allowing brands to seamlessly establish one centralized, global identity.
You might have noticed, when searching on Facebook for a brand page, that other related companies show up in the search results. Facebook last month rolled out sponsored results as a new way for advertisers to get more bang for their buck, and so far, it’s working pretty well.
The 45,000-plus developers that previously used facial-recognition application-programming interfaces from Face.com and saw those APIs shuttered after the company was acquired by Facebook may have an alternative via startup Lambda Labs.
Developers were pleased with Thursday’s improvements to Facebook’s Graph API, which allows them to access data in the social graph quicker and easier. Facebook updated field expansion and made a tweak to pagination.
A group from tech agency R/GA traveled to the Facebook Developers World Hack competition in Austin, Texas, hoping to solve a simple problem: what to write on a friend’s timeline on their birthday. Knowing that “Happy birthday!” is entirely passé, the two developers created an application that suggests a more creative post for a friend’s special day. They ended up winning the best mobile application category at the Austin World Hack.
Facebook announced Monday that it has launched a new application-programming interface that lets game developers know if a user is eligible for an upgrade or gift through the payer promotion system. The social network noted that companies such as Kixeye have utilized payer promotion to grow revenue and get gamers more fiscally involved.