Cable network Bravo airs “social editions” of installments of its “Real Housewives” reality franchise, and the repeat episodes taps Facebook’s keyword insights application-programming interface, which the social network released in September, to determine what Facebook users watching the shows are talking about and incorporate that content into comments and tweets from the shows’ stars during the social episodes, Variety reported.
The holiday season is the season of giving, and Charitable Checkout developed a solution for brands on Facebook to incorporate giving into their marketing efforts by offering users of the social network rewards for donating to causes.
One of the latest media companies to gain access to the public feed application-programming interface and keyword insights API introduced by Facebook in September is SportStream, which intends to mine the two APIs for data that can be used in real-time during broadcasts of sporting events, potentially by year-end.
Facebook has introduced several new features in recent weeks aimed at aiding the media industry, including Stories to Share, and the public feed application-programming interface and keyword insights API, but the 1,500 or so online publishers tracked by NewsWhip’s Spike content-discovery tool were already well on their way to a content explosion on the social network, with the top 20 publishers seeing a staggering increase in social interactions (likes, comments, shares) of 288 percent between September 2012 and September 2013.
The average Facebook user does not come to the social network in search of news, but he or she usually winds up discovering news anyway, as a new study from Pew Research Center, in collaboration with the John S. and James L. Knight Foundation, found that of the 64 percent of U.S. adults who are Facebook users, 47 percent of that group “ever” gets news from the social network, leading Pew to call 30 percent of U.S. adults “Facebook news consumers.”
With Facebook and Twitter jockeying for position in the television landscape, research firm eMarketer released a new report showing just why TV is top-of-mind at the rival social networks, saying that 15 percent to 17 percent of viewers engaged with social networks in real-time about the shows they were watching.
The revamped page insights Facebook began testing with select page administrators in June have been refined based on feedback from those admins and are now being rolled out to all pages, along with some new features, the social network announced in a post on its Facebook for Business page.