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Facebook App Links: 1B Created Thus Far, Now Available For Mobile App Ads

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Facebook introduced App Links, an open, cross-platform solution for application-to-app linking, at its F8 global developer conference in San Francisco April 30, and the social network announced in a developer blog post Tuesday that more than 1 billion unique App Links have been enabled by mobile developers, adding that App Links can now be used in mobile app ads through Preferred Marketing Developers.

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NBC’s ‘Today,’ Discovery’s ‘Street Outlaws’ Integrated With Facebook Via Media APIs, Spredfast

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Two more television shows are now more tightly integrated with Facebook, as social relationship platform provider Spredfast used two of the media application-programming interfaces the social network introduced at its F8 global developer conference in April for NBC’s “Today” and Discovery Channel’s “’Street Outlaws.”

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WORLD CUP: Univision Deportes Network To Feature Content From Facebook

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2014 FIFA World Cup Brazil kicks off June 12 and runs through the championship game July 13, and Univision Deportes Network will provide exclusive Spanish-language in the U.S., including 24-hour coverage, as well as 56 live games (all 64 matches will be available via its Univision Deportes application). The Hispanic-targeted cable network also reached a partnership with Facebook to add content form the social network to its telecasts, according to The Hollywood Reporter.

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Facebook’s Mike Hudack On The State Of The Media: ‘Someone Should Fix This Shit’

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Facebook has launched several initiatives aimed at boosting media companies’ presence on the social network thus far in 2014 — Public Content Solutions, aimed at providing its partners with dedicated technical and business resources to build out media solutions on Facebook and Instagram; FB Newswire, a project with social content discovery outfit Storyful to aggregate publicly shared content on Facebook, by media organizations and individual users, to aid journalists in their reporting; and the four new media-centric application-programming interfaces it announced at its F8 global developer conference in San Francisco last month — but the media industry took a shot across the bow in the form of a long rant posted on the social network by Director of Product Management for Ads and Pages Mike Hudack.

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