They’re not quite video ads, but developers of applications and games for Facebook can now include videos in their App Details pages in the social network’s App Center, in order to give potential users a flavor of what the apps and games are like.
Facebook Aims To Curb App Spam: Starting Oct. 2, Developers Can No Longer Use API To Post Directly To Friends’ Walls
Starting Oct. 2, applications on Facebook will no longer be able to use its application-programming interfaces to post stories directly to the walls of users’ friends, the social network announced in a post on its developer blog.
Mobile Facebook users running iOS 6 will now be able to install applications featured in mobile app install ads directly via Facebook, without being redirected to the App Store, and the social network also introduced some new features for developers looking to take advantage of those ad units.
Developers now have access to a new Promote Your App page from the social network, which functions as a portal highlighting all of the tools available to them for promoting, marketing, and advertising their applications.
When is a test no longer a test? When Facebook officially confirms it. The social network announced that the mobile application install ads it introduced in beta in August are now available to all developers, complete with the “install now” call to action first noticed by ESPN Senior Vice President of Product Development Ryan Spoon and reported by sister blog Inside Facebook.
In an attempt to make it easier for developers to keep pace with changes to Facebook’s social graph that may affect their applications, the social network Friday added a real-time updates application-programming interface to its app dashboard.