Mobile Facebook users running iOS 6 will now be able to install applications featured in mobile app install ads directly via Facebook, without being redirected to the App Store, and the social network also introduced some new features for developers looking to take advantage of those ad units.
Developers now have access to a new Promote Your App page from the social network, which functions as a portal highlighting all of the tools available to them for promoting, marketing, and advertising their applications.
When is a test no longer a test? When Facebook officially confirms it. The social network announced that the mobile application install ads it introduced in beta in August are now available to all developers, complete with the “install now” call to action first noticed by ESPN Senior Vice President of Product Development Ryan Spoon and reported by sister blog Inside Facebook.
In an attempt to make it easier for developers to keep pace with changes to Facebook’s social graph that may affect their applications, the social network Friday added a real-time updates application-programming interface to its app dashboard.