Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions.
Facebook announced two updates to its App Insights, aimed at giving developers a more clear look at actions users perform with their applications, as well as interactions that drive users to those apps.
Facebook announced the release of App Insights 2.0 beta, which all developers can opt into starting Thursday, and the social network said the most prominent improvements in this “major update” are an improved dashboard for managing applications, more actionable data on app performance, and improved reliability and warnings in the event of outages.
Facebook’s efforts to simplify marketing and advertising on the social network took a giant leap forward with Thursday’s launch of the Facebook for Business page, a single destination for all of the information brands need to tap into Facebook’s vast advertising resources.
Facebook continued the process of converting games from Facebook Credits to local currencies, which it initially announced in March, with Wednesday’s release of the local currency payments application-programming interface for developers, which now have 90 days to integrate the API.
Facebook announced Tuesday that the application modules it introduced for Timeline in March have now been rolled out to all users, encouraging app developers in a post on its developer blog to incorporate these sections into their apps
Custom Facebook applications are crucial for brands that run promotions on Facebook. The rules of the platform simply state that all promotions on Facebook must be administered within apps on Facebook.com, either on a canvas page or a page app. If you are about to launch an app of your own, have a look at the following tips we have picked up while developing Facebook apps for brands over the past couple of years. Some are no-brainers that are often forgotten, and some are quite specific, but all are useful to remember.
Mobile Facebook users running iOS 6 will now be able to install applications featured in mobile app install ads directly via Facebook, without being redirected to the App Store, and the social network also introduced some new features for developers looking to take advantage of those ad units.