App Links

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Analytics Now Available for App Links

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Facebook announced a flurry of news related to its App Links open, cross-platform solution for application-to-app linking, which it initially debuted at its F8 global developer conference in San Francisco April 30: More than 3 billion unique App Links have been created; an App Links blog has been launched; analytics are now available; Windows Phone support was boosted; and support for the referer_app_link was added for Android.

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Facebook App Links: 1B Created Thus Far, Now Available For Mobile App Ads

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Facebook introduced App Links, an open, cross-platform solution for application-to-app linking, at its F8 global developer conference in San Francisco April 30, and the social network announced in a developer blog post Tuesday that more than 1 billion unique App Links have been enabled by mobile developers, adding that App Links can now be used in mobile app ads through Preferred Marketing Developers.

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Facebook News Feed Algorithm To De-Emphasize Stories From Apps Unless They Are Explicitly Shared

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Prepare to see fewer stories from applications in News Feed, as Facebook announced a change to its News Feed algorithm that will emphasize what it calls explicitly shared stories from apps, or stories that users share by taking explicit actions, and cut back on implicitly shared stories, or stories automatically shared by apps without actions by the users.

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