One of Facebook’s Ten Stories that it shared Tuesday to mark its 10th anniversary focused on Sevenly, a lifestyle apparel brand that relies heavily on Facebook for marketing and donates $7 from every sale to one of the charities it supports.
The average like total for the top 100 U.S. Facebook pages of apparel and accessories retailers was 2.8 million, while that figure was 1.7 million for Europe, but it took at least 136,000 likes to crack the U.S. list, while 16,000 was enough for Europe, according to a recent study by social media management suite Campalyst.
U.S. Men’s National Soccer Team and Sunderland Forward Jozy Altidore, Denver Nuggets Power Forward Kenneth Faried, and San Francisco 49ers Running Back Marcus Lattimore may play different sports, but they all suit up with startup FanTree when it comes to selling unique gear that they help design through flash sales.
Shoppers often turn to gift cards in lieu of actual presents because, at least when it comes to clothing, remembering the sizes and preferences of family and friends is a daunting task. SizeMob, a Web and Apple iOS application that officially launched Wednesday, can make that task less daunting, and make stores’ return lines a bit shorter, with a little help from Facebook.
A few urban clothing brands do it better than others when it comes to Facebook. Here’s a look at the strategies that make the following four apparel pages pop.