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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Droplikes Allows Businesses to Use iPads for Customers’ Facebook Likes, Check-Ins, Offers

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Apple’s iconic iPad tablet has many uses, including connecting visitors to retail stores and other places with those businesses’ Facebook pages, as previously demonstrated by applications including Like Counter Pro and LikeScreen. Droplikes became the latest app to enter this space, with features far beyond merely collecting and displaying likes.

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WhatsApp Co-Founder Brian Acton: We’ll Bring Facebook ‘Another Billion Users’

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As soon as the ink dried on Facebook’s acquisition of messaging application WhatsApp, industry leaders questioned whether the social network overpaid with its $19 billion buy. So why did Facebook do it? WhatsApp Co-Founder Brian Acton discussed how the company can help Facebook in the future at an event in Palo Alto, Calif., Wednesday night, hosted by Stanford University-spawned startup incubator StartX.

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Adobe Debuts Updated Media Optimizer, New Analytics Features, Experience Manager Communities

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Adobe added to its already-robust social marketing offerings with several announcements at its Adobe Summit EMEA 2014 digital marketing conference in London, including a beefed-up new release of Adobe Media Optimizer, new features for the Adobe Analytics portion of its Adobe Marketing Cloud, and the introduction of Adobe Experience Manager Communities designed around social learning and field/channel enablement.

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