Better communication between applications will improve the mobile experience. In the past several months, Google, Apple and Facebook have announced deep-linking initiatives that vary based on company goals. In this article we’ll discuss the motivations behind them and a brief technical overview of each solution.
Apple’s iconic iPad tablet has many uses, including connecting visitors to retail stores and other places with those businesses’ Facebook pages, as previously demonstrated by applications including Like Counter Pro and LikeScreen. Droplikes became the latest app to enter this space, with features far beyond merely collecting and displaying likes.
As soon as the ink dried on Facebook’s acquisition of messaging application WhatsApp, industry leaders questioned whether the social network overpaid with its $19 billion buy. So why did Facebook do it? WhatsApp Co-Founder Brian Acton discussed how the company can help Facebook in the future at an event in Palo Alto, Calif., Wednesday night, hosted by Stanford University-spawned startup incubator StartX.
The Rev. Jesse Jackson urged Facebook to include minorities on its board of directors in a brief speech prior to the question-and-answer session at the company’s annual meeting Thursday at the Sofitel San Francisco Bay in Redwood City, Calif.
The Electronic Frontier Foundation released its 2014 Who Has Your Back? report, detailing Internet companies’ efforts to protect their users from government requests, and Facebook was one of a handful of companies to receive stars in all six criteria.
Two weeks ago, Facebook announced App Links, a proposed standard for routing traffic between mobile applications. If the app developer community adopts the App Links standard, there will finally be a cross-platform standard for linking between apps. It will also help drive significant new revenue for Facebook’s ad products.
Adobe added to its already-robust social marketing offerings with several announcements at its Adobe Summit EMEA 2014 digital marketing conference in London, including a beefed-up new release of Adobe Media Optimizer, new features for the Adobe Analytics portion of its Adobe Marketing Cloud, and the introduction of Adobe Experience Manager Communities designed around social learning and field/channel enablement.
F8: Mark Zuckerberg Stresses Platform Stability, Users’ Control Of Data, Gap Between Mobile Platforms
Facebook Co-Founder and CEO Mark Zuckerberg kicked off the social network’s F8 global developer conference in San Francisco Wednesday with a keynote address during which he focused on steps being taken to ensure the stability of the Facebook platform for developers, to give users more control over the data they share with applications, and to bridge the gaps between mobile platforms that developers must typically contend with.