Just last year, Facebook launched the parent/child relationship manager, giving companies and brands the opportunity to manage all of their individual locations or franchises. The addition of the parent/child relationship manager had marketers, agencies, and brand managers the world over scratching their heads — if we could connect all of our pages so intricately within a franchise, why couldn’t we do the same internationally? As of Oct. 17, brands that have global presences can officially stop scratching their heads: Facebook announced the rollout of global pages, allowing brands to seamlessly establish one centralized, global identity.
The 45,000-plus developers that previously used facial-recognition application-programming interfaces from Face.com and saw those APIs shuttered after the company was acquired by Facebook may have an alternative via startup Lambda Labs.
Facebook continues to aid application developers with its phasing out of Facebook Credits in favor of local currency, following up its introduction of revised payment terms last week with Thursday’s rollout of an application-programming interface that allows developers to convert Facebook Credits into the user’s preferred currency.
Add eMarketer to the growing list of companies that don’t believe Facebook advertising was doomed when General Motors pulled its $10 million account off the social network, as the researcher released a report Tuesday touting the benefits of Marketplace ads.
What do Chicago’s Wrigley Field, Avenue des Champs-Élysées in Paris, and T.G.I. Friday’s in Oslo, Norway, have in common? They were all the top destinations in their respective cities in terms of check-ins on third-party applications using Facebook’s application-programming interface since its August 2010 launch, according to a new post from the social network, Social Landmarks Around the World.
Apple officially confirmed that Facebook will be integrated into its iOS 6 and OSX Mountain Lion operating systems for mobile devices and Macintosh desktops, respectively, at its Apple Worldwide Developers Conference (WWDC) in San Francisco Monday.
Social enterprise software creator Buddy Media announced a host of additions to its social marketing suite this morning, including a unified social data application-programming interface, universal conversion tracking, and a new mobile content-development platform.
Facebook page platform Involver debuted its Engagement Optimization application-programming interface today, which allows social advertising platforms to integrate page management and advertising with the goal of optimizing their campaigns with real-time data.
Facebook is putting some elbow grease behind its offers initiative, adding support for creating and managing offers via its application-programming interface, and expanding the beta-test to five more countries.