Application-Programming Interfaces

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Content Marketing 101

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Derek Jeter’s Final Season and Facebook

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From his retirement announcement via a Feb. 12 Facebook post to the final innings of his Major League Baseball career last week, New York Yankees shortstop Derek Jeter has incorporated Facebook into his farewell season. Rob Shaw, who works on strategic partner development for sports media content at the social network, examined how Jeter’s swan song played out on Facebook in a post on the Facebook Media blog.

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Parse Revamps Android Push API

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Facebook’s cloud-based application platform, Parse, announced a revamp of its Android Push API, saying in a blog post that the new application-programming interface will simplify setup for developers, as well as boost reliability and make it easier to extend or customize in order to override default push behavior.

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