Facebook took a giant step forward in its efforts to further align itself with the television, publishing, and event venue industries with Friday’s launch of its Public Content Solutions program, which is aimed at providing its partners with dedicated technical and business resources to build out media solutions on the social network and its Instagram photo- and video-sharing network.
Social marketing and compliance monitoring on the same platform? The partnership between social relationship platform provider Shoutlet and social business governance provider Actiance, announced Thursday, will make that combination a reality.
Ad server and measurement platform Atlas Solutions, which Facebook acquired from Microsoft last February, announced an integration with cloud-based multiscreen advertising company Flite’s Flite Design Studio, as well as its selection of Innovid as its technology platform to deliver video advertising.
Retention marketing solutions provider Optimove announced that it now interfaces with Facebook via application-programming interface, enabling it to automatically update the social network’s custom audiences lists on a daily basis.
Gone are the times of toting around a massively bulky cell phone. Today, wherever you turn, everyone — even children — is on a sleek, elegant smartphone that has the capacity to do many of the things our computers can do. From texting, browsing the Web, reading emails, etc., people are increasingly using their phones for complicated task, and Facebook is set to maximize from this trend, attracting even more online retailers.
Facebook’s sponsored stories have seen their highs and lows, with the lowest low occurring when the ad unit became the subject of a class-action lawsuit, but sponsored stories will be history after April 9, according to a list of breaking changes to Facebook’s ads application-programming interface published on the social network’s platform roadmap.
Microsoft will team up with Facebook to host a hackathon at the social network’s headquarters in Menlo Park, Calif., Jan. 17 and 18, aimed at integrating login with Facebook and other social tools into applications for Windows and Windows Phone.
Last month, SportStream CEO Bob Morgan spoke with AllFacebook about how the provider of real-time sports data planned to use the public feed application-programming interface and keyword insights API introduced by Facebook in September to incorporate its data into live broadcasts of sporting events. The two APIs are no longer the only Facebook resources available to SportStream, as the social network announced its acquisition of the company late Tuesday.
Facebook appears to have embraced the strategy of keeping its friends close and its enemies closer when it comes to television, rolling out several features in recent months aimed at helping TV networks and shows increase engagement on the social network, while at the same time mapping out a battle plan for its Preferred Marketing Developers to cut into TV’s ad dollars with its upcoming video ads. And YouTube had better watch its back, as well.
Cable network Bravo airs “social editions” of installments of its “Real Housewives” reality franchise, and the repeat episodes taps Facebook’s keyword insights application-programming interface, which the social network released in September, to determine what Facebook users watching the shows are talking about and incorporate that content into comments and tweets from the shows’ stars during the social episodes, Variety reported.