Applications

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Parse Revamps Android Push API

AndroidLogo2

Facebook’s cloud-based application platform, Parse, announced a revamp of its Android Push API, saying in a blog post that the new application-programming interface will simplify setup for developers, as well as boost reliability and make it easier to extend or customize in order to override default push behavior.

Read more

REPORT: U.S. Adults Avg. 21 Minutes/Day on Facebook

eMarketerLogo304

Adults in the U.S. will spend an average of 21 minutes per day on Facebook in 2014, or 6 percent of their digital time, but 10 percent of U.S. digital ad spending goes to the social network, whereas in other digital media categories, U.S. adults’ digital time usage percentages are higher than digital ad-spending percentages, according to new data from market researcher eMarketer.

Read more