Another way for Facebook page administrators to compare the performance of their pages with those of their competitors comes from Facebook application creator Cool Tabs in the form of Page Performance, which analyzes the last 50 posts on a page and contrasts them with their rivals’ efforts.
Facebook’s cloud-based application platform, Parse, announced a revamp of its Android Push API, saying in a blog post that the new application-programming interface will simplify setup for developers, as well as boost reliability and make it easier to extend or customize in order to override default push behavior.
Users of the recently released Hyperlapse time-lapse video application from Instagram can now use the app for selfies – or a #selfielapse, as it may be — as an update to the iOS app allows users to shoot videos via the front-facing cameras on their mobile devices.
The European Union will announce its unconditional regulatory approval of Facebook’s $19 billion deal to acquire cross-platform messaging application WhatsApp, two sources familiar with the matter told Reuters Thursday.
How has Facebook’s removal of its messaging functions from its flagship applications in favor of its stand-alone Messenger apps impacted usage of the latter?
Adults in the U.S. will spend an average of 21 minutes per day on Facebook in 2014, or 6 percent of their digital time, but 10 percent of U.S. digital ad spending goes to the social network, whereas in other digital media categories, U.S. adults’ digital time usage percentages are higher than digital ad-spending percentages, according to new data from market researcher eMarketer.
With owners of Apple devices being able to upgrade to iOS 8 starting Wednesday, Facebook is prepared for the new mobile operating system, as well.
Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics.