Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions.
It was reported last August by AllThingsD that Facebook was testing an application enabling celebrities or their page administrators to monitor mentions on Facebook via mobile and respond to fans. Nearly one year later, the social network announced the introduction of Facebook Mentions, the latest app from its Facebook Creative Labs initiative.
Facebook’s Ads Manager has gone mobile, as the social network announced in a post on its Facebook for Business page that Ads Manager will be included in its flagship iOS and Android applications, as well as via its mobile site.
Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.
Developers with games that use virtual goods can now sell those virtual goods directly via ads in Facebook’s News Feed or right-hand-side ads following an update to the social network’s desktop application ads.
Slingshot, the photo- and video-sharing application released by Facebook last month, is one of the components of the social media campaign backing the digital video-on-demand re-release of feature film Affluenza by FilmBuff, a company that buys and distributes independent narrative films and documentaries.