Facebook-owned cloud application platform Parse announced the launch of its Parse Push Experiments earlier this month, aimed at allowing developers to incorporate A/B testing into their apps’ push notifications. Facebook data scientist John Myles White offered some best practices for developers using Parse Push Experiments, as well as a video of the tool in action, in a blog post.
Facebook’s HipHop Virtual Machine continues to help software and platforms outside of the social network drastically increase their speeds, as WP Engine, a software-as-a-service content-management platform for websites and applications built on WordPress, became the latest company to tout the virtues of HHVM.
Thinking outside of the box worked for Box, as Joseph Marrama, a software engineer at the file-sharing and cloud content-management service, described in a blog post how Facebook’s HipHop Virtual Machine open-source PHP runtime allowed it to boost the speed of its applications.
Facebook open-sourced security tool osquery late last month, allowing engineers to write SQL-based queries efficiently and easily to explore operating systems and monitor their infrastructure. In a note on the Protect the Graph page, security engineer Ted Reed offered a look at how osquery can be used to detect suspicious activity within infrastructure.
How can nonprofits take advantage of the new application released by Facebook Tuesday, Facebook Groups? Lauren Van Horn, who works on strategic partnerships for nonprofits and causes for the social network, offered some tips in a post on the Facebook Media blog.
Co-founder and CEO Mark Zuckerberg has gone out of his way to mention Facebook’s groups feature during the company’s earnings calls for the third quarter of 2014 and fourth quarter of 2013, hinting during the latter that a stand-alone application might be forthcoming. Forthcoming is now here, as the social network announced the launch of its Facebook Groups app in a Newsroom post Tuesday, saying that the app is available in all countries, for iOS and Android.
During the past 12 months, 30 percent of consumers have made purchases based on engagement with social networks, according to custom Facebook application creator ShortStack, which created an infographic to help marketers prepare for the holiday shopping season.