Applications

Why Facebook Dropped HasOffers, And Why The Mobile App-Tracking Landscape Must Be Disrupted

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On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: They were forced to drop support for Facebook mobile ad tracking due to violations of policy for retaining too much user data. This was a surprise to many in the industry when it was first announced, because Facebook depends on its mobile measurement partners to help measure the effectiveness of its mobile ads. Advertisers rely on these mobile tracking solutions because they offer cross-platform products that support Google, Apple iAds, and Millennial Media, as well as Facebook.

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REPORTS: Facebook To Remove Messaging From Flagship Mobile Apps, Require Use Of Messenger

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Last December, Facebook began prompting users of its flagship iOS application to download its Facebook Messenger app, and the social network also began prompting mobile users to encourage their friends who had not yet downloaded Messenger to do so. Soon, according to reports by TechCrunch and The Verge, Facebook mobile users who wish to chat will not have a choice, as messages will no longer be available in its iOS and Android flagship apps.

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DataPoint: Clash Of Clans Is The Top Revenue-Generator On IOS

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King.com‘s Candy Crush Saga has enjoyed a consistent spot as the top-grossing application on iOS since March 2013. However, the game’s reign seems to have ended. Supercell‘s Clash of Clans has been the top-grossing app on iOS since February. In the past week, Clash of Clans has raked in more than $7 million in revenue, according to AppData. Candy Crush Saga earned about $6.1 million in the same time period.

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REPORT: Facebook In Secret Talks With Secret

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Anonymity is becoming more accepted at Facebook. The social network has defended its policy of requiring users to use their real names over the years, but Co-Founder and CEO Mark Zuckerberg said in a January interview with Bloomberg Businessweek that real names will not be required to access the separate mobile applications the company plans to roll out. And now Re/code reports that the social network is in talks with social app Secret.

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