It’s not all roses and chocolates in the land of social-networking giants, despite Facebook’s initial public offering Friday. There are some real issues to be grappled with in Facebook’s future. And while not insurmountable, the problem areas are real threats, although they have been missed by blaring headlines.
Facebook has been trying to pin down the best way to handle notifications for months and months, and its latest attempt to help users control incoming notifications is the addition of an instant option to turn them off for specific applications, groups, events, or posts.
It’s not quite a primetime slot on one of the “Big Four” television networks, but Facebook video application Youtoo announced that videos uploaded via its Be on TV app will air on “network television,” in “177 of the top 200 cable markets in the U.S.”
New Zealand, where timeline profiles debuted, is the scene of another Facebook product introduction, as the social network released an iPhone application called Pages Manager, which allows page administrators to manage their pages via the Apple mobile devices.
The developers behind dating-related Facebook application Who’s Single? mined data from more than 40,000 Facebook users, primarily in Australia, to present an interesting look at relationship statuses.
How Facebook planned to monetize mobile was a big question mark that surfaced during the social network’s roadshow to promote its initial public offering Friday. Then, photo application Lightbox announced yesterday that its seven-strong mobile team had been snatched up by Facebook (although it is not technically an acquisition).
Facebook followed up last week’s introduction of its app center with two new metrics to its insights for applications: app ratings, and negative feedback.
Check-ins made via Foursquare will now pop up on Facebook timeline profiles, the free location-based mobile social networking application announced on its Facebook page.
Facebook video-chat application Rounds rolled out its social matching algorithm today, which allows users to connect with friends of friends or other Rounds users with common interests.
Social enterprise software creator Buddy Media announced a host of additions to its social marketing suite this morning, including a unified social data application-programming interface, universal conversion tracking, and a new mobile content-development platform.
