In a survey of 500 U.S. respondents who activated mobile phones from June through September, Facebook dominated in terms of usage, with 45 percent citing the social network as one of their three most frequently used applications, far ahead of second-place Twitter, at 13 percent, and No. 3 Candy Crush Saga, at 11 percent, according to Consumer Intelligence Research Partners.
Some Facebook advertisers are now able to preview their mobile application install ads directly on their mobile devices, complete with active install buttons.
Photo-messaging application Snapchat turned down a $3 billion-plus acquisition offer from Facebook last month, and now the company poached Instagram Director of Business Operations Emily White, who was named its new chief operating officer, AllThingsD reported.
Social marketing software company Offerpop incorporated Video on Instagram into its Video Contest application, following last month’s launch of its Hashtag Gallery app, which also supports Video on Instagram.
Facebook Payments Product Manager Deborah Liu highlighted four applications that are having success with login with Facebook at the Appnation conference in San Francisco Tuesday: ticket discovery app Applauze, women’s fashion commerce app Threadflip, photo app Cooliris, and radio app Swell Radio.
Facebook’s emphasis on mobile will not take a vacation for the holiday shopping season, as the social network offered some tips for marketers looking to incorporate mobile into their Facebook promotion mix in a post on the Facebook for Business page.
What may very well be a leaked version of the new version 4.0 of the flagship Facebook application for Android counts among its features far more extensive customization of the lock screen for its Home Android overlay.