Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?
The box art for Capcom’s upcoming game offering, Resident Evil Revelations, features one of the main characters, Jill Valentine, fearfully looking through a porthole. Now, by using new Facebook application Face on Board, the game’s Facebook fans can swap places with Valentine.
Recommendations are a huge part of Graph Search. When users seek restaurants or bookstores their friends have liked, Facebook shows the average amount of stars their friends have assigned when rating those places. Previously, star ratings were available only through mobile and through random sidebar polling, but Inside Facebook noticed that Facebook recently added the ability to visit pages from desktop and rate them.
Facebook-owned photo-sharing network Instagram is under fire from advocates for children’s safety, with more than 4,500 signatures having been collected on a petition on Change.org that calls for Instagram to make the default settings private for users aged 13 through 17, and not geotag- and geolocation-enabled.
Viralheat, a Facebook marketing platform, announced Wednesday a way that users can manage their Facebook pages on the go, with an iPhone application. From the app, Viralheat users can access the Viralheat stream, engage with Facebook fans, and publish updates. Page managers can also analyze data for their connected Facebook, Twitter, and LinkedIn accounts.
Google Glass is not even available to the public yet, and there are already two Facebook applications for the head-mounted device, with photo-sharing app Glass to Facebook now joined by the much more thorough ThroughGlass.
Over the past few months, Facebook has undergone a serious face-lift, with Timeline and News Feed becoming much more visually appealing. How did it all happen, and what was the reasoning behind it? Facebook Strategic Partnerships Manager Ime Archibong recently spoke with sister site Inside Facebook about the changes the site has seen recently, and what it means for developers.
Facebook announced Tuesday that the application modules it introduced for Timeline in March have now been rolled out to all users, encouraging app developers in a post on its developer blog to incorporate these sections into their apps
The third season of smash HBO drama series “Game of Thrones” recently debuted on Yes Oh, an Israeli TV network that airs shows from HBO and other cable networks, and social marketing outfit Blink created a “Game of Memes” application for Yes Oh’s HBO Facebook page.