Social networks including Facebook and Twitter were the most effective marketing channel for developers promoting their applications in terms of user quality, conversion rates, and volume, according to a report by AppsFlyer, a Facebook mobile measurement partner.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Facebook introduced mobile app install ads in October, and they have performed well on the social network, but one of the issues raised most often is the lack of data beyond click-through rates. Facebook Preferred Marketing Developer Bidalgo teamed up with AppsFlyer, a Facebook mobile measurement partner, to take aim at providing marketers with data on post-install actions.
