Facebook Mobile Measurement Partner AppsFlyer announced the closing of a $7.1 million financing round from Pitango Venture Capital and current investor Magma Venture Partners.
In the wake of Facebook’s dismissal of attribution analytics provider HasOffers and mobile analytics provider Kontagent from its mobile measurement partner program, the social network is sending emails to HasOffers users, recommending Ad-X and AppsFlyer as potential replacements.
How serious is Facebook about privacy? Attribution analytics provider HasOffers and mobile analytics provider Kontagent found out the hard way, as AdExchanger reported that the two companies were booted out of the social network’s mobile measurement partner program for violating its policies.
Mobile application tracking and analytics platform AppsFlyer, a Facebook Mobile Measurement Partner, announced full support for the new calls to action Facebook introduced earlier this week for its mobile app install ads.
Facebook Preferred Marketing Developer Adotomi announced Tuesday that it has launched a program that tracks actions within mobile applications that originated from Facebook ads. The Adotomi Universal Mobile App Tracking Platform allows advertisers to see how effective their Facebook ads are through the lens of their mobile apps.
Facebook introduced mobile app install ads in October, and they have performed well on the social network, but one of the issues raised most often is the lack of data beyond click-through rates. Facebook Preferred Marketing Developer Bidalgo teamed up with AppsFlyer, a Facebook mobile measurement partner, to take aim at providing marketers with data on post-install actions.