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Mediabistro Course

Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!

WORLD CUP: Most-Talked-About Sporting Event In Facebook History, 350M Users, 3B Interactions

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With 2014 FIFA World Cup Brazil in the history books, the Facebook Data Science Team reported that 350 million Facebook users generated 3 billion interactions (posts, likes, and comments) during the tournament, which ran from June 12 through Sunday (July 13), making it the most-talked-about sporting event in the social network’s history.

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WORLD CUP: Argentina’s Semifinal Victory Vs. Netherlands Yields 83M+ Facebook Interactions

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The second semifinal match at 2014 FIFA World Cup Brazil did not approach the first in terms of game play or Facebook buzz, but according to the Facebook Data Science Team, the victory by Argentina over the Netherlands on penalty kicks (4-2) after a 0-0 draw resulted in more than 83 million interactions (posts, comments, and likes) on the social network, from 39 million users.

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WORLD CUP: Belgium’s Elimination Of U.S. Spurs 21M Interactions From 13M Facebook Users

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The U.S. was the last squad to be eliminated in the round of 16 at 2014 FIFA World Cup Brazil, falling to Belgium 2-1 in an extra-time thriller Tuesday, and the Facebook Data Science Team reported that the match yielded 21 million interactions (posts, comments, and likes) from 13 million users globally, including more than 6.5 million interactions from some 4.1 million U.S. users.

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WORLD CUP: Most Social Matches, Goals, Countries, Players On Facebook During Group Stage

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The opening match of 2014 FIFA World Cup Brazil was the most social thus far, according to the Facebook Data Science Team, while the goal by Javier “Chicharito” Hernández in Mexico’s 3-0 win over Croatia was the most social goal, host nation Brazil topped all countries in tournament-related conversations, and Neymar of Brazil was the player who generated the most buzz.

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