Facebook teamed up with Globe Telecom, a mobile provider serving the Philippines, to launch a three-month test of giving its customers full access to the social network without having to pay data charges, Mashable reported.
Durgesh Kaushik, who led Facebook’s small business marketing efforts in Europe, the Middle East and Asia, has decided to leave the company and pursue an opportunity in his home country of India. According to a source, Kaushik will become the Deputy General Manager for Product Marketing for Reliance Jio Infocomm.
Kaushik joined Facebook in February 2012, where he designed and tested acquisition and customer lifecycle programs in foreign markets. He worked primarily from the Dublin Facebook office. He also managed email acquisition programs in Europe, the Middle East and Asia for Facebook.
Facebook lost another key overseas executive, as EMEA (Europe, Middle East, and Africa) Director Christian Hernandez announced in a post on his Facebook page that he was leaving the social network to join early-stage venture-capital firm White Star Capital as a managing partner.
Facebook is handily winning the battle of social networks in south Asia. According to a new study by Jana, Facebook is the social network of choice in Bangladesh, India, Indonesia, Pakistan, the Philippines, and Vietnam, toppling Twitter, Google Plus, and Zing. In nearly every country, more than 70 percent of respondents said they use Facebook more than any other social media site.
Although Facebook’s overall revenue took a hit from the fourth quarter of the 2012 fiscal year, the company earned $1.25 billion in ad revenue in the first quarter of 2013 — 30 percent of which came from mobile ads. Total revenue hit $1.46 billion, a 38 percent increase from the first quarter of 2012.
If you looked at Facebook’s introduction of stickers for messaging (snuck into the latest iOS update) and wondered why they’re on your phone, you’re probably not the target demographic. Stickers, which are essentially supersized emoticons, have been a popular feature in Asian messaging applications such as Line and KakaoTalk. Not only do people use stickers, they pay for them. Stickers have been a major revenue source for Line, and it appears that Facebook may try to enter that market.
Mobile payment platform Bango is about to process a £6.5 million ($10.2 million) transaction of its own after announcing the closure of an investment round Friday featuring new and existing investors.
As evidenced by Co-Founder and CEO Mark Zuckerberg’s trip to Russia, Facebook is doing all it can to expand its global reach. According to statistics from social media database Socialbakers, the site is growing in popularity in the Asian island nation of Indonesia, but are those new members real?
Though Facebook is still frozen out of China, there is still major growth potential throughout Asia. Facebook Chief Operating Officer Sheryl Sandberg is in Japan now speaking about the social network’s plans to grow in the region that already has 255 million users.