Atlas - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Mon, 20 May 2013 19:16:17 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Atlas Solutions Acquisition Discussed During Facebook’s 1Q Earnings Call Measurement was a key topic discussed by Facebook Chief Operating Officer Sheryl Sandberg during the social network’s first-quarter earnings call Wednesday, and the company’s plans for Atlas Solutions, which it acquired from Microsoft in February, were front and center.

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]]> David Cohen http://allfacebook.com/atlas-solutions-1q-earnings-call_b116491#disqus_thread http://allfacebook.com/atlas-solutions-1q-earnings-call_b116491 http://allfacebook.com/?p=116491 Thu, 02 May 2013 14:00:33 +0000 Facebook Highlights 1Q 2013 Advertising Achievements Facebook’s transition to a mobile-first company continued with great speed during the first quarter of 2013, as the social network reported that 30 percent of its total advertising revenue during the period came from mobile, up from 23 percent in the fourth quarter of 2012.

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]]> David Cohen http://allfacebook.com/1q-2013-advertising_b116440#disqus_thread http://allfacebook.com/1q-2013-advertising_b116440 http://allfacebook.com/?p=116440 Wed, 01 May 2013 19:11:47 +0000 Spruce Media Bullish On Facebook In 1Q Report On State Of Advertising Spruce Media, a Facebook Strategic Preferred Marketing Developer, examined the state of Facebook advertising in the first quarter of 2013, and reported mostly positive results, in advance of the social network’s first-quarter earnings call Wednesday afternoon.

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]]> David Cohen http://allfacebook.com/spruce-media-1q-2013-state_b116129#disqus_thread http://allfacebook.com/spruce-media-1q-2013-state_b116129 http://allfacebook.com/?p=116129 Mon, 29 Apr 2013 14:20:59 +0000 Facebook Ads Product Director Gokul Rajaram Discusses Atlas Acquisition On Thursday, Facebook officially announced the acquisition of Atlas Solutions from Microsoft, allowing the social network to cater to large advertisers and agencies looking to better measure the effectiveness of their campaigns. Facebook Ads Product Director Gokul Rajaram spoke with AdExchanger regarding what this means for the company.

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]]> Justin Lafferty http://allfacebook.com/facebook-ads-product-director-discusses-atlas-acquisition_b111969#disqus_thread http://allfacebook.com/facebook-ads-product-director-discusses-atlas-acquisition_b111969 http://allfacebook.com/?p=111969 Fri, 01 Mar 2013 17:30:33 +0000 Facebook Officially Announces Acquisition Of Atlas Solutions From Microsoft Ending weeks of speculation, Facebook Thursday confirmed its acquisition of the Atlas Solutions ad-serving business from Microsoft.

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]]> David Cohen http://allfacebook.com/acquisition-atlas-solutions-microsoft_b111863#disqus_thread http://allfacebook.com/acquisition-atlas-solutions-microsoft_b111863 http://allfacebook.com/?p=111863 Thu, 28 Feb 2013 16:58:27 +0000 Report: Facebook To Announce Acquisition Of Atlas Solutions From Microsoft Thursday Following up on its report earlier this month that Facebook was nearing the acquisition of the Atlas Solutions ad-serving business from Microsoft, Ad Age reported that the two parties will announce the transaction Thursday.

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]]> David Cohen http://allfacebook.com/acquisition-atlas-solutions-microsoft-thursday_b111763#disqus_thread http://allfacebook.com/acquisition-atlas-solutions-microsoft-thursday_b111763 http://allfacebook.com/?p=111763 Wed, 27 Feb 2013 16:39:46 +0000 Report: Facebook To Acquire Microsoft Atlas Ad-Serving Business Facebook and Microsoft are expected to announce a deal, possibly by next week, for the social network to acquire the software giant’s Atlas ad-serving business, according to a report in Ad Age.

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]]> David Cohen http://allfacebook.com/microsoft-atlas-ad-serving_b110343#disqus_thread http://allfacebook.com/microsoft-atlas-ad-serving_b110343 http://allfacebook.com/?p=110343 Thu, 07 Feb 2013 15:47:19 +0000