The DMA 2013 conference in Chicago this week will have some Facebook flavor, as the social network will host four discussions at McCormick Place West.
The good news for AT&T: Ralph de la Vega, CEO of AT&T Mobility, told CNET the mobile carrier sold out its inventory of the HTC First, the flagship phone for the Facebook Home Android overlay. The bad news for AT&T: It had to lower the price of the handset to $0.99 in order to do so.
In the past, Facebook has used polls in sponsored stories to collect user feedback on features such as News Feed. The social network is at it again, this time seeking input on its Home Android overlay.
Is Facebook attempting to use reverse psychology, or merely attempting to address one of the most prominent concerns about its Home Android overlay? The Facebook Mobile page published a post reminding Home users that they can turn the overlay off and use their devices normally.
The bad news continues to roll in for Facebook Home and the HTC First, as TechCrunch reported that U.K. mobile carrier EE and French counterpart Orange both confirmed that they will not roll out the only mobile device to come preloaded with the Android overlay.
Last week, AT&T lowered the price of the HTC First, the first phone to come pre-loaded with Facebook Home, to $0.99 for customers who committed to two-year agreements. Now, BGR is reporting that the device’s poor sales have led AT&T to discontinue the HTC First altogether.
The HTC First, announced as the flagship Android device for Facebook Home, now costs less than a fast-food cheeseburger (well, before taxes and fees). AT&T has discounted the price of the HTC First from $99.99 to $0.99, with a two-year agreement.
You can’t get to 1.11 billion friends without spending a few dollars: Consumer Watchdog reported that the social network spent $2.45 million on lobbying efforts during the first quarter of 2013, up a whopping 277 percent from $650,000 in the year-earlier period.
Even though Android overlay Facebook Home was introduced April 4, after the first quarter had already ended, those expecting Home to be a big part of Facebook’s first-quarter earnings call Wednesday were sorely disappointed.
Spruce Media, a Facebook Strategic Preferred Marketing Developer, examined the state of Facebook advertising in the first quarter of 2013, and reported mostly positive results, in advance of the social network’s first-quarter earnings call Wednesday afternoon.