Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.
Budweiser bills itself as the “King of Beers,” and when it comes to Facebook engagement for advertisers during Super Bowl XLVII, according to a study by analytics outfit Unmetric, it was also the ruler, followed closely by sister brew Bud Light.
As Facebook Co-Founder and CEO Mark Zuckerberg wonders how the company can make money off mobile users, there’s some good news out there. New numbers from AdParlor, which manages Facebook ad campaigns for companies such as American Express and Audi, show that more people are clicking on mobile ads than desktop ads.
We’ve got an exclusive infographic showing global fandom for major automotive brands.
A new study says that Audi has the most interactive fans on Facebook, contradicting how most engagement rankings lead with sports and entertainment.