Facebook introduced audience insights in May as a way for brands to learn more about the audiences they target with their ads on the social network in order to refine their strategies, but what technical challenges did it face, and how were they overcome? Software engineers Deniz Demir, Islam AbdelRahman, Liang He and Yingsheng Gao answered those questions in a post on Facebook’s engineering blog.
How can brands on Facebook reach people during the summer, when they are less likely to be in front of their computer screens or television sets and more apt to be out and about? The social network reminded marketers in a post on its Facebook for Business page that no matter where people are enjoying the warm weather, their mobile phones are likely with them.
Facebook announced its Audience Insights tool earlier this month, aimed at giving brands ways to learn more about the audiences they are targeting with their ads on the social network, and some page administrators now have access to the new feature.
Facebook introduced a way for brands to learn more about the audiences they are targeted with their ads on the social network in order to refine their strategies, and the new Audience Insights tool will begin rolling out to U.S. users of Ads Manager Thursday, with access outside of the U.S. to be added “in the coming months.”