In an effort to boost advertising revenue, Facebook will apparently start launching video ads in users’ news feeds, regardless if the person has liked the brand or not. According to AdAge, Facebook will launch video ads in early 2013, trying to attract TV advertising dollars.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Would you switch music streaming services once Spotify becomes available on Facebook?
Last week I wrote that Facebook may be launching an audio product given the addition of audio within the page insights area. I reached out to Facebook for comment and found out that this wasn’t actually a soon to be released product, but instead an audio product that already exists. The “Music Player” application originally launched with pages and lets you upload songs for your fans to listen to.
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There are four primary types of media: text, audio, video, and photos, however Facebook has yet to introduce a product which enables users to share audio content. One of our readers has noticed that the insights area includes an “Audio” section under media consumption. It has been there for a while and is even referenced in Facebook’s help section however it doesn’t make sense because there’s no product currently linked to this and no data is showing up.
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