Game developer Zynga and Facebook, once virtually intertwined, continue to drift further apart from each other, as Zynga announced in a post on its blog that while login with Facebook will still be an option for game players, it will no longer be a requirement starting next week.
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Facebook and its photo-sharing network, Instagram, were all over the South By Southwest festival in Austin, Texas. Stephan Alber, a social engineer for young-adult-focused marketing agency Noise, put together an infographic looking at the festival through Instagram’s lens.
Facebook is at the SXSW festival in Austin, Texas, both personally and through the myriad smartphones on scene. Everywhere, people are liking, commenting, and sharing. The social network recommended to AllFacebook some applications that festival-goers can use to enhance their experiences, while others are using the event to gain traction.
The cutbacks continue at struggling game developer Zynga, as Chief Operations Officer David Ko announced in a post on the company’s blog that it will close its studio in Baltimore and consolidate its offices in Texas and New York.
Looking for a way to get to this year’s South by Southwest Music, Film, and Interactive Conference March 8 to 17 in Austin, Texas? If you are adept at telling stories via social media, Esurance may have you covered.
Despite initiatives by Facebook aimed at stamping out fake profiles and pages, the process has been slow, and the issues still remain. Vice President of Global Marketing Solutions Carolyn Everson spoke with Business Insider about what the social network is doing about the problem.
The struggles continue for game developer Zynga, as the company confirmed that it will shutter its operations in Japan, just two months after laying off more than 100 employees in Austin and closing its Boston studio.
National Public Radio has been wondering: What makes a story tick on Facebook? The company examined its geotargeted stories throughout July, August, and September, and found that nine types of stories in particular tended to do rather well on Facebook: place explainers, crowd pleasures, curiosity stimulators, news explainers, major breaking news, feel-good smilers, topical buzzers, provocative controversies, and awe-inspiring visuals.
Social gifting, which is becoming wildly popular on Facebook, has largely been conducted through gift cards and major retailers. Boomerang wants to make social gifting a local experience. The Chicago-based program is expanding to New York, Indianapolis, and Austin, Texas, offering small businesses and local retailers a chance to get in on the social gifting fun.
Zynga’s days as the top dog in the Facebook gaming world appear to be fading. As challengers such as Kixeye and King.com emerge, taking up more of a share in the Facebook gaming ecosystem, Zynga’s financial stake has decreased. Sister site Inside Social Games reported Tuesday that Zynga has laid off more than 100 employees from its Austin office and plans to close its Boston studio.
