Facebook’s cost per click dropped 40 percent over the past 12 months, while the click-through rate for advertising on the social network soared by 275 percent, and return on investment was up 58 percent, according to a study of some 131 billion Facebook ad impressions, 400 million unique visitors, more than 1 billion posts, and 4.3 billion engagements over the past 12 months by Adobe.
What’s going on Down Under? The Facebook page with the most likes in Australia this month belongs to Tourism Australia, while politics is the top industry in terms of engagement on the social network, and TV shows are the category that draws the most likes, according to a data analysis by Online Digital Circle for Social Pulse.
UPDATED: The final episode of AMC’s hit drama, “Breaking Bad,” aired Sunday night, and more than 3 million Facebook users generated more than 5.5 million interactions during the show, according to the social network, which added that in the series’ fifth and final season alone, there have been 23.68 million posts and interactions related to “Breaking Bad,” from 11.14 million unique users.
Facebook Weekly Highlights features photos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the right, of ABC News’ Ann Compton and Diane Sawyer celebrating 40 years at the network for Compton; as well as a Sept. 11 tribute by Lee Greenwood of “God Bless the U.S.A.” fame.
This post is most definitely not safe for work: Slate tapped the keyword insights application-programming interface that Facebook launched Monday to determine the most popular profanity used on the social network.
Facebook rejected an ad campaign that referred to “juvenile boobies,” saying that its advertising guidelines prohibit “addressing the age, gender, or sexual orientation of users on Facebook.” While this may seem like a reasonable response by the social network, which has been under fire recently for having ads appear adjacent to objectionable content, the issue in this case is that juvenile boobies referred to young members of the Abbott’s Booby bird species.
Some things never go as planned, and that is certainly the case for several parties organized via Facebook.
Facebook may have reported 1.15 billion monthly active users in its second-quarter earnings report Wednesday, but as of Dec. 31, 2012, approximately 5 percent of those may have been duplicate accounts, while 1.3 percent may have been accounts that were improperly classified by users, and 0.9 percent may have been fake accounts, according to the Form 10-Q the company filed with the Securities and Exchange Commission Thursday.
The 2013 Wimbledon Championships tennis tournament is in the books, with two first-time champions having been crowned — Andy Murray of the U.K., marking the host country’s first Wimbledon winner in 77 years, and Marion Bartoli of France — and Facebook Consumer Content Manager Alex Walker and Data Editor Robert D’Onofrio reported in a post on the Facebook Newsroom that there were nearly 20 million global interactions (posts, comments, and likes) leading into the final matches.