The ALS Ice Bucket Challenge has been red-hot on Facebook, and the social network offered an update on just how hot, saying that 28 million users posted, commented on or liked related posts from June 1 through Aug. 17.
Just when you think scammers have hit rock-bottom, they find a way to go even lower. Daily Mail reported that online scammers are attempting to drive traffic to websites promoting adult hook-ups and counterfeit drugs by using fake Facebook pages supposedly paying tribute to victims of Malaysia Airlines flight 17 (MH17), which was shot down over Ukraine last week.
The Facebook Data Science Team revisited check-ins at 2014 FIFA World Cup Brazil, analyzing more than 1 million of them and determining how many users met during the event and connected on the social network.
The top Facebook page in Australia in terms of engagement in the first half of 2014 was “Fifi and Dave,” while Tourism Australia topped the land Down Under in terms of likes, according to the latest Australian Facebook Performance Report by Online Circle Digital for Social Pulse.
The Facebook Data Science Team turned its attention to check-ins at 2014 FIFA World Cup Brazil, studying how many users of the social network checked in at the various World Cup cities in Brazil between June 2 and 16, where they came from, and who they are.
Ads debuted on Instagram in the U.S. last November, and Canada, the U.K., and Australia are next up, at some point during 2014, the Facebook-owned photo- and video-sharing network announced in a post on the Instagram for Business blog.
Facebook’s premium video ads are now being offered in seven more countries — Australia, Brazil, Canada, France, Germany, Japan, and the U.K. – and the social network is also rolling out new video metrics for all videos uploaded to Facebook worldwide in its page insights and ads reporting.
Facebook Strategic Preferred Marketing Developer and predictive media-optimization technology provider Kenshoo is ramping up in the Asia-Pacific region, announcing Wednesday that it will launch versions of its platform in Chinese and Japanese and open a new office in Singapore, joining its existing locations in Hong Kong, Tokyo, and Sydney.