Auto-Play

Mediabistro Course

Optimize Your Social Media Metrics

Social Media MetricsStarting May 22,  this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!

REPORT: Brands’ Auto-Play Videos On Facebook Deliver Strong Engagement In 1Q

AdobeLogo304

Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.

Read more

Everything You Need To Know About Facebook’s Test Of Video Ads

LaptopPlayButton

The Facebook feature that has been long anticipated by marketers and long dreaded by users is one large step closer to becoming a reality, as the social network announced Tuesday that it will officially begin testing video ads this week, with “a small number of people” who will see a spot for upcoming feature film Divergent when they access their News Feeds on desktop or mobile.

Read more

An Idea For Facebook’s Auto-Play Video Ads On Mobile: Tilt To View

shutterstock_112359629

As Facebook is rumored to be working on 15-second video ads that would start automatically (it’s still unclear whether audio will accompany these ads), user response has been overwhelmingly negative. But one video-animation firm thinks that there’s a way that the social network can serve video ads on mobile devices without disrupting the user experience. Derek Merdinyan, founder of Video Igniter, thinks that a photo-based ad unit where users turn the phone landscape-style to view a video could be a way for Facebook to make video ads work somewhat peacefully.

Read more