Luxury automaker Mercedes-Benz used Facebook and Instagram to fuel promotion of its new GLA compact SUV, and the social network and its photo- and video-sharing network drove 54 percent more clicks to the model’s website than the overall control group did.
Social media analytics platform Socialbakers debuted a new benchmark, Smart Storytellers, which examines how much contents different industries post to Facebook and how much engagement that content generates.
Facebook took the opportunity presented by the North American International Auto Show in Detroit this week to present the results of a study by comScore, which found that the social network is an effective vehicle for automakers.
When it comes to like totals for the auto industry, pages for entire brands top the list, with No. 1 Audi at well over 7.4 million. But when it comes to engagement (likes, comments, and shares), nine of the top 10 pages are devoted to individual models, according to a new study by social benchmarking platform Unmetric.
Michelle Morris joined Facebook as vertical lead, auto, U.S., and she will be based in the social network’s Detroit office, where she will work with automakers on using Facebook to build their brands and drive sales.
The world’s top 100 brands have Instagram in focus, as social media analytics and reporting platform Simply Measured found in its latest study that 71 of the Interbrand 100 are on the Facebook-owned photo-sharing service, up from 40 in October 2012, adding that the total number of brands on Instagram shot up 55 percent over the past year.
Most Facebook users will never experience ownership of a Porsche, but some of the automaker’s more than 5.8 million fans on the social network were able to help design a special version of the 911 Carrera 4S, and one lucky fan and a friend will have the chance to actually drive the car at the Porsche Experience Center in the U.K.