Fans of fast-moving consumable goods (think everything from meat to candles to sponges), travel, and nonprofits are the most social with each other when it comes to shares from Facebook fan posts, according to data from social media analytics platform Socialbakers.
Luxury automaker Lexus gathered more than 200 Instagram users in Angel Stadium in Anaheim, Calif., to promote the 2014 Lexus IS in a unique way by creating what it called “the first collaboratively created stop-motion film using Instagram photos.”
Just because Facebook users may not necessarily be able to afford something, that doesn’t mean they won’t like the brand’s Facebook page. Analytics provider Socialbakers reports that luxury brands still account for eight of the top 10 automobile brands on Facebook in terms of likes, with BMW topping the field at 13,554,778.
After General Motors pulled its Facebook advertising, other car makers have said they recognize the value of social marketing. The latest? Nissan, which Advertising Age reports is heavily including Facebook in its marketing plans for the upcoming year.
U.S. Transportation Secretary Ray LaHood wants automakers to redesign devices that currently let drivers use social media.
We’ve got an exclusive infographic showing global fandom for major automotive brands.
Not quite ready for car shopping, but still need transportation? Car-sharing network Zipcar launched a new application on Facebook, Reserve a Zipcar.
Why go car shopping and drive all over the place when you can see detailed, customized videos of vehicles that dealers currently have in stock? That’s the thinking behind Socialink,Me a new Facebook app from video marketing outfit Liquidus, designed for use by dealers.