More companies are putting more importance on having a Facebook presence, but which industries have seen the most growth in terms of pages and fans? Analytics company Socialbakers crunched the numbers from July through September (the third quarter of the year), finding that health and travel were the kinds of Facebook pages being set up the most. Pages regarding health and alcohol saw the greatest gains in terms of fans.
Mediabistro Event Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Fuzzy math may be making a comeback. It’s not the total tally of likes that a brand brandishes that matters most, according to a new study by Facebook statistics portal and analytics provider Socialbakers: Engagement is where it’s at.