Baby Boomers

HOLIDAY SHOPPING: Facebook Is More Popular than Pinterest, But Olds Don’t Care

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With the holiday shopping season already upon us (notice how quickly Halloween decorations magically morph into Christmas décor these days?), we’re all surfing online and/or standing in line. And social media remains a major consumer resource. The good news is that Facebook is more popular than YouTube or Pinterest when it comes to holiday shopping preferences. The bad news that if you’re “old” (think baby boomer), you’re probably not using either, anyway.

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Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

Baby Boomers Renew Their Connections With Facebook

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Baby Boom StampAlmost half of the online Baby Boomer generation (born between 1946 and 1964) update their Facebook or other social networks regularly. According to eMarketer Online senior Analyst Lisa E. Philips, “About 47% of online boomers maintain a profile on at least one social network, according to several sources. Their contacts include family, friends and co-workers of all ages.” The report goes on to discuss Boomers’ favorite networks and methods of buying online. Of the networks included as “social networks” in the study, 73% of the group maintained a Facebook profile.
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