Baby Boomers

Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!

Baby Boomers Renew Their Connections With Facebook

Baby Boom Stamp

Baby Boom StampAlmost half of the online Baby Boomer generation (born between 1946 and 1964) update their Facebook or other social networks regularly. According to eMarketer Online senior Analyst Lisa E. Philips, “About 47% of online boomers maintain a profile on at least one social network, according to several sources. Their contacts include family, friends and co-workers of all ages.” The report goes on to discuss Boomers’ favorite networks and methods of buying online. Of the networks included as “social networks” in the study, 73% of the group maintained a Facebook profile.
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