With the holiday shopping season already upon us (notice how quickly Halloween decorations magically morph into Christmas décor these days?), we’re all surfing online and/or standing in line. And social media remains a major consumer resource. The good news is that Facebook is more popular than YouTube or Pinterest when it comes to holiday shopping preferences. The bad news that if you’re “old” (think baby boomer), you’re probably not using either, anyway.
What are the expectations of users of Facebook and other social networks when they communicate with brands via those channels? Customer-engagement-solutions provider Accent Marketing Services surveyed more than 1,000 U.S. Internet users to find out.
According to a new study from Kelly Services regarding social media in the workplace, 53 percent of people polled in the Americas region think that checking Facebook and other social media websites hampers productivity at work. The study also revealed how different generations interact online.
Almost half of the online Baby Boomer generation (born between 1946 and 1964) update their Facebook or other social networks regularly. According to eMarketer Online senior Analyst Lisa E. Philips, “About 47% of online boomers maintain a profile on at least one social network, according to several sources. Their contacts include family, friends and co-workers of all ages.” The report goes on to discuss Boomers’ favorite networks and methods of buying online. Of the networks included as “social networks” in the study, 73% of the group maintained a Facebook profile.