As summer turns to fall, there’s one phrase that makes kids hide in fear: “Back to school.” Apparently, it has the same effect on Facebook. According to social software company Expion, back to school posts made by brands were liked 79 percent less than other posts.
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The words “back to school” make some kids even more unhappy than others, as returning to the classroom often coincides with returning to being the victim of bullying, and a recent study by McAfee found that Facebook is the most prominent vehicle of the cyber form of such behavior.
Which three words are music to the ears of retailers and poison to the ears of kids? Back to school. Those words are also music to the ears of social gifting application Wrapp, which added a host of brands featuring related products.
For these 10 Facebook users, going back to school is probably a good thing — let’s hope they pay attention during the lessons covering spelling and grammar.
Here are some back-to-school tips for parents and teachers on Facebook.
Well-known retailers are putting back-to-school promotions on Facebook.
