back to school
With school starting up again, what if parents had an application that mined public posts on Facebook and Twitter to make sure their areas are not “Sick Zones,” where parents posted about their kids suffering from maladies such as the flu? Enter iPhone app Sickweather, which does just that.
A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?
“Back to school” may represent the last three words students want to hear with the current school year coming to a close, but businesses must always think ahead, and Stuzo, a Facebook Preferred Marketing Developer specializing in engagement, loyalty, and advocacy solutions, prepared the infographic below to help brands ensure that they are set for September.
Facebook’s work week began with some good news by way of Wall Street, as Stifel Nicolaus & Co. Analysts Jordan Rohan, Michael Purcell, and Nathaniel Brogadir upgraded the social network’s stock to “buy” from “hold” in a research note, MarketWatch reported.
As summer turns to fall, there’s one phrase that makes kids hide in fear: “Back to school.” Apparently, it has the same effect on Facebook. According to social software company Expion, back to school posts made by brands were liked 79 percent less than other posts.
The words “back to school” make some kids even more unhappy than others, as returning to the classroom often coincides with returning to being the victim of bullying, and a recent study by McAfee found that Facebook is the most prominent vehicle of the cyber form of such behavior.
Which three words are music to the ears of retailers and poison to the ears of kids? Back to school. Those words are also music to the ears of social gifting application Wrapp, which added a host of brands featuring related products.
For these 10 Facebook users, going back to school is probably a good thing — let’s hope they pay attention during the lessons covering spelling and grammar.