The San Francisco Giants won a thrilling seven-game 2014 World Series over the Kansas City Royals, but the club’s margin of victory wasn’t that narrow when it came to social media buzz during Major League Baseball’s postseason, according to social marketing and analytics platform Engagor.
The Kansas City Royals brought an abrupt end to Turner Sports’ coverage of the American League Championship Series by sweeping the Baltimore Orioles, but the cable programmer was still able to show off some of the features enabled by its embedding of Facebook into its live postseason productions.
The 2014 Major League Baseball season started early for the Los Angeles Dodgers and Arizona Diamondbacks, who played two games in Sydney, Australia, last weekend, but most fans will celebrate their respective teams’ Opening Days this week. Which clubs are entering the 2014 campaign with the most momentum on Facebook?
Major League Baseball recently had its geographical rivalry week, where teams played interleague series against their closest foes. The New York Yankees took on the New York Mets, and the Los Angeles Dodgers and Los Angeles Angels of Anaheim battled it out, as did the Oakland A’s and San Francisco Giants. We know how the teams did on the field, but who won the rivalry battles on Facebook? We dug through PageData numbers to find out.
While most baseball fans either love or hate the New York Yankees, the team is growing in Facebook popularity. Already the most-liked baseball team on Facebook, the Yankees have added the most likes this past week of any Major League Baseball team, and by a wide margin. The team that has gained the second-most likes this week is the Los Angeles Dodgers, followed by the Boston Red Sox, and the Atlanta Braves.