Facebook users are more likely to attend events such as concerts, festivals, shows, and games if they have an easier way to arrange travel and lodging. This was the thinking behind the launch of Fantrotter for Performers, a Facebook application from Fantrotter that allows musical artists, comedians, festival promoters, theater groups, sports teams, and other event hosts to give potential attendees the option of planning their entire trips.
Facebook is at the SXSW festival in Austin, Texas, both personally and through the myriad smartphones on scene. Everywhere, people are liking, commenting, and sharing. The social network recommended to AllFacebook some applications that festival-goers can use to enhance their experiences, while others are using the event to gain traction.
BandsInTown, the top concert-discovery application on Facebook, plans to deepen integration within the social network. The app, which reaches more than 20 million unique Facebook users per month, wants to connect more fans through concerts they’re planning to see. BandsInTown CEO Julien Mitelberg spoke with AllFacebook about how the app will use open graph technology to make Facebook users more aware of events featuring their favorite artists.
Facebook concert-discovery application Bandsintown conducted an online survey of some 1,800 music enthusiasts and active users of the social network between the ages of 16 and 59, and it used its findings to divide the group into five segments: “Super Fans,” “Plugged-Indies,” “Soloists,” “Dedicated Diehards,” and “Tag-Alongs.”