Brands love to connect with Facebook friends in a variety of ways — through discounts, conversation, applications, and crowdsourcing, among others. But some brands are finding that the social good is also an effective way of building relationships with their fans. Social Reality, which creates apps for several Fortune 500 companies, talked with AllFacebook about how brands have built awareness by working with those who have liked the page for charitable causes.
Bank of America
Many banks are turning to Facebook as a way to reach out to their customers. New statistics by Quintly (formerly AllFacebook Stats) show that Bank of America leads the pack in this regard, with more Facebook fans than any other financial institution.
It has been a rocky road for Facebook after its initial public offering. The reports of several Facebook underwriters were released today, as analysts feel that the company will be fine long-term, but there are still some lingering doubts about turning mobile usage into money.
Deutsche Bank, Credit Suisse, and Citigroup will likely join the group of banks underwriting Facebook’s upcoming initial public offering.
We know that dating applications have strong usage on Facebook, yet I’m embarrassed to admit that I impulsively bought a premium subscription to Zoosk before I’d gotten a chance to suss out the selection on there.