
The holiday shopping season also marks the heaviest advertising, marketing, and promotional period of the calendar year, and Facebook is no exception, using the end of the year to push advertising on the social network.

The holiday shopping season also marks the heaviest advertising, marketing, and promotional period of the calendar year, and Facebook is no exception, using the end of the year to push advertising on the social network.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. Facebook application users aren’t as anti-advertising as you might think, but standard online banner ads won’t cut it, as they want innovative, interactive units, according to the results of a recent study conducted by Harris Interactive for social and mobile advertising platform MediaBrix.

A large banner ad for Citi appearing prominently under the cover photo on the timeline page for Starbucks: Is Facebook testing yet another advertising unit? No: It’s probably just adware.

One of the most popular early panels at the AllFacebook Marketing Conference in San Francisco Thursday was “Monetizing Facebook Games Through Advertising,” where an expert panel discussed ways that advertisers can connect with gamers — and not annoy them.