At the age of 27, Dave Cicirelli quit his job and walked across the U.S., experiencing adventures during the six-month journey including forbidden love in Amish country and dealing with doomsday cults in Arizona desert, while chronicling the entire saga on his Facebook page. His saga went viral, and thousands of users of the social network began to follow him. However, Cicirelli’s travels were made possible not by his two feet, but by Photoshop and his imagination.
Barnes & Noble
As millions of people opened their wallets last weekend for Black Friday and Cyber Monday deals, brands’ Facebook pages also experienced success. Walmart, which was bombarded on Facebook with criticism for opening at 8 p.m. on Thanksgiving, was actually the most successful brand on the social network during the two shopping days, according to Socialbakers. Amazon, Macy’s, and Toys “R” Us also earned kudos for fan growth and engagement.
Social gifting, which is becoming wildly popular on Facebook, has largely been conducted through gift cards and major retailers. Boomerang wants to make social gifting a local experience. The Chicago-based program is expanding to New York, Indianapolis, and Austin, Texas, offering small businesses and local retailers a chance to get in on the social gifting fun.