Facebook has been sitting on a gold mine: users’ information. Up until now, the company has used this to target ads within the site. But now, Facebook could soon launch an external ad network, using data from within the social network. For instance, information from your interests and likes could be used to create targeted ads on websites away from Facebook. It’s not yet known exactly what this could look like, but Emergence Capital General Partner Kevin Spain talked with AllFacebook about how it would change online advertising.
Facebook Vice President and Managing Director for Europe, the Mideast, and Africa Joanna Shields became the latest passenger on the train carrying high-profile executives departing the social network, as she announced that she will join Tech City Investment Organisation, a venture sponsored by the U.K. government and aimed at helping London’s East End create its version of Silicon Valley.
Adam Gerston, one of the leaders of Facebook’s Preferred Marketing Developers program, became the latest high-profile executive to leave the social network, and he will join Shift as vice president of strategic partnerships.
Facebook Director of Engineering Ari Steinberg booked his ticket out of the social network, confirming to TechCrunch that Friday will be his last day, and that he is leaving to found a travel startup.
Facebook Vice President of Corporate Communications Joe Lockhart will become the latest high-profile executive to depart the social network, with Politico reporting that he will return to the East Coast and begin consulting.
The revolving door continues to spin at Facebook, as Wednesday’s announcement by Director of Platform Partnerships Ethan Beard that he was leaving the company was followed shortly thereafter by similar proclamations from Platform Marketing Director Katie Mitic and Mobile Platform Marketing Manager Jonathan Matus.
Facebook Director of Product Management Carl Sjogreen, best known for leading the social network’s charge ahead with its open graph application platform, announced Tuesday that he is leaving the company, offering no details about his next role.