Barry Schnitt

Imagining The Possibilities Of Facebook’s External Ad Network

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Facebook has been sitting on a gold mine: users’ information. Up until now, the company has used this to target ads within the site. But now, Facebook could soon launch an external ad network, using data from within the social network. For instance, information from your interests and likes could be used to create targeted ads on websites away from Facebook. It’s not yet known exactly what this could look like, but Emergence Capital General Partner Kevin Spain talked with AllFacebook about how it would change online advertising.

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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook EMEA VP/Managing Director Joanna Shields To Become CEO Of U.K.’s Tech City

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Facebook Vice President and Managing Director for Europe, the Mideast, and Africa Joanna Shields became the latest passenger on the train carrying high-profile executives departing the social network, as she announced that she will join Tech City Investment Organisation, a venture sponsored by the U.K. government and aimed at helping London’s East End create its version of Silicon Valley.

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