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<title>Barry Schnitt - AllFacebook</title>
<link>http://allfacebook.com</link>
<description>The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!</description>
<copyright>Copyright 2013</copyright>
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<title>Imagining The Possibilities Of Facebook&#8217;s External Ad Network</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/11/shutterstock_67969363.jpg"><img class="alignright size-full wp-image-105753" title="shutterstock_67969363" src="http://allfacebook.com/files/2012/11/shutterstock_67969363.jpg" alt="" width="180" height="180" /></a>Facebook has been sitting on a gold mine: users&#8217; information. Up until now, the company has used this to target ads within the site. But now, Facebook <a href="http://allfacebook.com/data-use-policy-update_b88649" target="_blank">could soon launch an external ad network</a>, using data from within the social network. For instance, information from your interests and likes could be used to create targeted ads on websites away from Facebook. It&#8217;s not yet known exactly what this could look like, but <a href="http://www.emcap.com/" target="_blank">Emergence Capital</a> General Partner Kevin Spain talked with AllFacebook about how it would change online advertising.</p>
<p> <a href="http://allfacebook.com/facebook-external-ad-network-kevin-spain_b105751#more-105751" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Justin Lafferty</dc:creator>
<comments>http://allfacebook.com/facebook-external-ad-network-kevin-spain_b105751#disqus_thread</comments>
<link>http://allfacebook.com/facebook-external-ad-network-kevin-spain_b105751</link>
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		<category><![CDATA[News]]></category>
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		<category><![CDATA[AdSense]]></category>
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		<category><![CDATA[Barry Schnitt]]></category>
		<category><![CDATA[Bloomberg Businessweek]]></category>
		<category><![CDATA[CNET]]></category>
		<category><![CDATA[Emergence Capital]]></category>
		<category><![CDATA[External Ads]]></category>
		<category><![CDATA[facebook]]></category>
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		<category><![CDATA[Kevin Spain]]></category>
		<category><![CDATA[Likes]]></category>
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		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Salesforce]]></category>
		<category><![CDATA[Targeted Ads]]></category>
		<category><![CDATA[Targeting]]></category>
		<category><![CDATA[Yammer]]></category>
<pubDate>Thu, 29 Nov 2012 18:39:45 +0000</pubDate>
  
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<item>
<title>Facebook EMEA VP/Managing Director Joanna Shields To Become CEO Of U.K.’s Tech City</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/10/JoannaShields.jpg"><img class="alignright size-full wp-image-102711" style="margin-left: 10px; margin-bottom: 10px;" title="JoannaShields" src="http://allfacebook.com/files/2012/10/JoannaShields.jpg" alt="" width="180" height="180" /></a>Facebook Vice President and Managing Director for Europe, the Mideast, and Africa <a title="Unilever, PSI, Betapond, Facebook Turn On Waterworks To Provide Safe Drinking Water" href="https://allfacebook.com/waterworks_b92664" target="_blank">Joanna Shields</a> became the latest passenger on the train carrying high-profile executives departing the social network, as she announced that she will join <a title="Tech City Investment Organisation" href="http://www.techcityuk.com/#!/home" target="_blank">Tech City Investment Organisation</a>, a venture sponsored by the <a title="Is Facebook Paying Its Fair Share Of U.K. Taxes?" href="http://allfacebook.com/u-k-taxes_b101917" target="_blank">U.K.</a> government and aimed at helping London’s East End create its version of Silicon Valley.</p>
<p> <a href="http://allfacebook.com/joanna-shields-tech-city_b102709#more-102709" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/joanna-shields-tech-city_b102709#disqus_thread</comments>
<link>http://allfacebook.com/joanna-shields-tech-city_b102709</link>
<guid isPermaLink="false">http://allfacebook.com/?p=102709</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Adam Gerston]]></category>
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		<category><![CDATA[Ben Blumenfeld]]></category>
		<category><![CDATA[Bret Taylor]]></category>
		<category><![CDATA[Carl Sjogreen]]></category>
		<category><![CDATA[Carolyn Everson]]></category>
		<category><![CDATA[David Cameron]]></category>
		<category><![CDATA[Ethan Beard]]></category>
		<category><![CDATA[Initial Public Offering]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[Joanna Shields]]></category>
		<category><![CDATA[Joe Lockhart]]></category>
		<category><![CDATA[Jonathan Matus]]></category>
		<category><![CDATA[Katie Mitic]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Tech City Investment Organisation]]></category>
		<category><![CDATA[U.K.]]></category>
<pubDate>Mon, 22 Oct 2012 13:20:11 +0000</pubDate>
  
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<item>
<title>Facebook Preferred Marketing Developers Manager Adam Gerston Joins Shift</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/10/AdamGerston.jpg"><img class="alignright size-full wp-image-102473" style="margin-left: 10px; margin-bottom: 10px;" title="AdamGerston" src="http://allfacebook.com/files/2012/10/AdamGerston.jpg" alt="" width="180" height="180" /></a>Adam Gerston, one of the leaders of Facebook’s <a title="UPDATED: Facebook Makes Mobile App Install Ads Available To All Developers" href="http://allfacebook.com/mobile-app-install-ads-all-developers_b102381" target="_blank">Preferred Marketing Developers</a> program, became the latest high-profile executive to <a title="Facebook Seattle Office Head Ari Steinberg Leaving" href="http://allfacebook.com/ari-steinberg-leaving_b102341" target="_blank">leave the social network</a>, and he will join <a title="Shift" href="https://shift.com/" target="_blank">Shift</a> as vice president of strategic partnerships.</p>
<p> <a href="http://allfacebook.com/preferred-marketing-developers-head-adam-gerston-shift-formerly-grapheffect_b102471#more-102471" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/preferred-marketing-developers-head-adam-gerston-shift-formerly-grapheffect_b102471#disqus_thread</comments>
<link>http://allfacebook.com/preferred-marketing-developers-head-adam-gerston-shift-formerly-grapheffect_b102471</link>
<guid isPermaLink="false">http://allfacebook.com/?p=102471</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Adam Gerston]]></category>
		<category><![CDATA[Ari Steinberg]]></category>
		<category><![CDATA[Barry Schnitt]]></category>
		<category><![CDATA[Ben Blumentfeld]]></category>
		<category><![CDATA[Bret Taylor]]></category>
		<category><![CDATA[Carl Sjogreen]]></category>
		<category><![CDATA[Ethan Beard]]></category>
		<category><![CDATA[Gradient X]]></category>
		<category><![CDATA[GraphEffect]]></category>
		<category><![CDATA[HYFN]]></category>
		<category><![CDATA[James Borow]]></category>
		<category><![CDATA[Joe Lockhart]]></category>
		<category><![CDATA[Jonathan Matus]]></category>
		<category><![CDATA[Katie Mitic]]></category>
		<category><![CDATA[Kenshoo]]></category>
		<category><![CDATA[Lettuce]]></category>
		<category><![CDATA[Preferred Marketing Developers]]></category>
		<category><![CDATA[Shift]]></category>
		<category><![CDATA[The Resumator]]></category>
<pubDate>Thu, 18 Oct 2012 10:52:37 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/10/AdamGerston.jpg" width="290" height="140" medium="image" />
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<item>
<title>Facebook Seattle Office Head Ari Steinberg Leaving</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/10/AriSteinberg.jpg"><img class="alignright size-full wp-image-102342" style="margin-left: 10px; margin-bottom: 10px;" title="AriSteinberg" src="http://allfacebook.com/files/2012/10/AriSteinberg.jpg" alt="" width="184" height="180" /></a>Facebook Director of Engineering <a title="Facebook Shows Off Expanded Seattle Digs" href="http://allfacebook.com/facebook-shows-off-expanding-seattle-digs_b85549" target="_blank">Ari Steinberg</a> booked his ticket out of the social network, confirming to <a title="Head Of Facebook’s Seattle Office Ari Steinberg Is Departing To Launch A Travel Startup" href="http://techcrunch.com/2012/10/16/facebook-ari-steinberg/" target="_blank">TechCrunch </a>that Friday will be his last day, and that he is leaving to found a travel startup.</p>
<p> <a href="http://allfacebook.com/ari-steinberg-leaving_b102341#more-102341" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/ari-steinberg-leaving_b102341#disqus_thread</comments>
<link>http://allfacebook.com/ari-steinberg-leaving_b102341</link>
<guid isPermaLink="false">http://allfacebook.com/?p=102341</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Ari Steinberg]]></category>
		<category><![CDATA[Barry Schnitt]]></category>
		<category><![CDATA[Ben Blumenfeld]]></category>
		<category><![CDATA[Brain Drain]]></category>
		<category><![CDATA[Bret Taylor]]></category>
		<category><![CDATA[Carl Sjogreen]]></category>
		<category><![CDATA[Dave Morin]]></category>
		<category><![CDATA[Ethan Beard]]></category>
		<category><![CDATA[Facebook Platform]]></category>
		<category><![CDATA[Initial Public Offering]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[Joe Lockhart]]></category>
		<category><![CDATA[Jonathan Matus]]></category>
		<category><![CDATA[Katie Mitic]]></category>
		<category><![CDATA[Messenger for Windows]]></category>
		<category><![CDATA[News Feed]]></category>
		<category><![CDATA[Rohit Wad]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[Wayne Chang]]></category>
<pubDate>Wed, 17 Oct 2012 11:14:48 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/10/AriSteinberg.jpg" width="290" height="140" medium="image" />
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<title>VP Of Corporate Communications Joe Lockhart Leaving Facebook</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/09/JoeLockhart.jpg"><img class="alignright size-full wp-image-98727" style="margin-left: 10px; margin-bottom: 10px;" title="JoeLockhart" src="http://allfacebook.com/files/2012/09/JoeLockhart.jpg" alt="" width="173" height="250" /></a>Facebook Vice President of Corporate Communications <a title="Facebook VP Of Corporate Communications Joe Lockhart Previews Democratic Convention" href="http://allfacebook.com/joe-lockhart-democratic-national-convention_b98724" target="_blank">Joe Lockhart</a> will become the latest <a title="Facebook Designer Ben Blumenfeld Leaving" href="http://allfacebook.com/ben-blumenfeld-leaving_b96735" target="_blank">high-profile executive to depart the social network</a>, with <a title="Joe Lockhart to leave Facebook to consult" href="http://www.politico.com/news/stories/1012/82067.html#ixzz28R0XTAnv" target="_blank"><em>Politico </em></a>reporting that he will return to the East Coast and begin consulting.</p>
<p> <a href="http://allfacebook.com/joe-lockhart-leaving-facebook_b101423#more-101423" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/joe-lockhart-leaving-facebook_b101423#disqus_thread</comments>
<link>http://allfacebook.com/joe-lockhart-leaving-facebook_b101423</link>
<guid isPermaLink="false">http://allfacebook.com/?p=101423</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Barry Schnitt]]></category>
		<category><![CDATA[Ben Blumenfeld]]></category>
		<category><![CDATA[Bill Clinton]]></category>
		<category><![CDATA[Bret Taylor]]></category>
		<category><![CDATA[Carl Sjogreen]]></category>
		<category><![CDATA[Democratic National Convention]]></category>
		<category><![CDATA[Ethan Beard]]></category>
		<category><![CDATA[Initial Public Offering]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[Joe Lockhart]]></category>
		<category><![CDATA[Jonathan Matus]]></category>
		<category><![CDATA[Katie Mitic]]></category>
		<category><![CDATA[Menlo Park]]></category>
		<category><![CDATA[Republican National Convention]]></category>
<pubDate>Fri, 05 Oct 2012 11:19:29 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/09/JoeLockhart.jpg" width="290" height="140" medium="image" />
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<title>Facebook Designer Ben Blumenfeld Leaving</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/08/BenBlumenfeld.jpg"><img class="alignright size-full wp-image-96736" title="BenBlumenfeld" src="http://allfacebook.com/files/2012/08/BenBlumenfeld.jpg" alt="" width="180" height="180" /></a>Longtime Facebook Designer <a title="Is Facebook About To Kill Twitpic?" href="http://allfacebook.com/is-facebook-about-to-kill-twitpic_b21764" target="_blank">Ben Blumenfeld</a> became the latest employee of the social network to head for the exit door, telling <a title="After 5 Years With Facebook, Ben Blumenfeld Leaves To Beautify The Future At Designer Fund" href="http://techcrunch.com/2012/08/08/designer-fund/" target="_blank">TechCrunch</a> he will become co-director of <a title="Designer Fund" href="http://designerfund.com/" target="_blank">Designer Fund</a>.</p>
<p> <a href="http://allfacebook.com/ben-blumenfeld-leaving_b96735#more-96735" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/ben-blumenfeld-leaving_b96735#disqus_thread</comments>
<link>http://allfacebook.com/ben-blumenfeld-leaving_b96735</link>
<guid isPermaLink="false">http://allfacebook.com/?p=96735</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[500 Startups]]></category>
		<category><![CDATA[Andreessen Horowitz]]></category>
		<category><![CDATA[Barry Schnitt]]></category>
		<category><![CDATA[Ben Blumenfeld]]></category>
		<category><![CDATA[Brain Drain]]></category>
		<category><![CDATA[Bret Taylor]]></category>
		<category><![CDATA[Carl Sjogreen]]></category>
		<category><![CDATA[Designer Fund]]></category>
		<category><![CDATA[Ethan Beard]]></category>
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		<category><![CDATA[Jonathan Matus]]></category>
		<category><![CDATA[Katie Mitic]]></category>
<pubDate>Wed, 08 Aug 2012 15:01:54 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/08/BenBlumenfeld.jpg" width="290" height="140" medium="image" />
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<title>Two More Executives Out The Door At Facebook</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/08/BrainDrain2.jpg"><img class="alignright size-full wp-image-96174" style="margin-left: 10px; margin-bottom: 10px;" title="BrainDrain2" src="http://allfacebook.com/files/2012/08/BrainDrain2.jpg" alt="" width="226" height="180" /></a>The revolving door continues to spin at Facebook, as Wednesday’s announcement by Director of Platform Partnerships <a title="Director of Platform Partnerships Ethan Beard Is The Latest Top Exec To Leave Facebook" href="http://allfacebook.com/ethan-beard-leaving_b96142" target="_blank">Ethan Beard</a> <a href="http://allfacebook.com/ethan-beard-leaving_b96142"></a>that he was leaving the company was followed shortly thereafter by similar proclamations from Platform Marketing Director <a title="Ebay's New Platform Uses Facebook Open Graph" href="https://allfacebook.com/facebook-open-graph-ebay_b62572" target="_blank">Katie Mitic</a> and Mobile Platform Marketing Manager Jonathan Matus.</p>
<p> <a href="http://allfacebook.com/mitic-matus-leaving_b96173#more-96173" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/mitic-matus-leaving_b96173#disqus_thread</comments>
<link>http://allfacebook.com/mitic-matus-leaving_b96173</link>
<guid isPermaLink="false">http://allfacebook.com/?p=96173</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Barry Schnitt]]></category>
		<category><![CDATA[Brain Drain]]></category>
		<category><![CDATA[Bret Taylor]]></category>
		<category><![CDATA[Carl Sjogreen]]></category>
		<category><![CDATA[Ethan Beard]]></category>
		<category><![CDATA[Jonathan Matus]]></category>
		<category><![CDATA[Katie Mitic]]></category>
<pubDate>Thu, 02 Aug 2012 09:23:56 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/08/BrainDrain2.jpg" width="290" height="140" medium="image" />
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<title>Director of Platform Partnerships Ethan Beard Is The Latest Top Exec To Leave Facebook</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/08/EthanBeardFBProfilePic2.jpg"><img class="alignright size-full wp-image-96152" style="margin-left: 10px; margin-bottom: 10px;" title="EthanBeardFBProfilePic2" src="http://allfacebook.com/files/2012/08/EthanBeardFBProfilePic2.jpg" alt="" width="180" height="199" /></a>Director of Platform Partnerships <a title="Facebook Connect Used By 250 Million People Per Month" href="http://allfacebook.com/facebook-connect-used-by-250-million-people-per-month_b25501" target="_blank">Ethan Beard</a> became the latest high-level departure from Facebook, announcing his decision in a <a title="It is with mixed emotions that I'm letting you all know that I've decided to leave Facebook to seek my next adventure." href="https://www.facebook.com/ethan/posts/10151117876790865" target="_blank">post on his Facebook page</a>.</p>
<p> <a href="http://allfacebook.com/ethan-beard-leaving_b96142#more-96142" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/ethan-beard-leaving_b96142#disqus_thread</comments>
<link>http://allfacebook.com/ethan-beard-leaving_b96142</link>
<guid isPermaLink="false">http://allfacebook.com/?p=96142</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Barry Schnitt]]></category>
		<category><![CDATA[Bret Taylor]]></category>
		<category><![CDATA[Carl Sjogreen]]></category>
		<category><![CDATA[Chris Daniels]]></category>
		<category><![CDATA[Dan Rose]]></category>
		<category><![CDATA[David Fisch]]></category>
		<category><![CDATA[Douglas Purdy]]></category>
		<category><![CDATA[Ethan Beard]]></category>
		<category><![CDATA[Justin Osofksy]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Sean Ryan]]></category>
		<category><![CDATA[Sheryl Sandberg]]></category>
<pubDate>Wed, 01 Aug 2012 17:43:44 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/08/EthanBeardFBProfilePic2.jpg" width="290" height="140" medium="image" />
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<title>Director of Product Management Carl Sjogreen Leaving Facebook</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/07/CarlSjogreen.jpg"><img class="alignright size-full wp-image-95393" title="CarlSjogreen" src="http://allfacebook.com/files/2012/07/CarlSjogreen.jpg" alt="" width="180" height="180" /></a>Facebook Director of Product Management <a title="Facebook Credits Underwhelm Game Developers" href="http://allfacebook.com/facebook-credits-underwhelm_b77139" target="_blank">Carl Sjogreen</a>, best known for leading the social network’s charge ahead with its <a title="Facebook Open Graph Powers The Weather Channel’s My Friends’ Weather App" href="http://allfacebook.com/my-friends-weather_b95309" target="_blank">open graph</a> application platform, announced Tuesday that he is leaving the company, offering no details about his next role.</p>
<p> <a href="http://allfacebook.com/carl-sjogreen-leaving_b95392#more-95392" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/carl-sjogreen-leaving_b95392#disqus_thread</comments>
<link>http://allfacebook.com/carl-sjogreen-leaving_b95392</link>
<guid isPermaLink="false">http://allfacebook.com/?p=95392</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Applications]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Barry Schnitt]]></category>
		<category><![CDATA[Bret Taylor]]></category>
		<category><![CDATA[Carl Sjogreen]]></category>
		<category><![CDATA[Open Graph]]></category>
<pubDate>Tue, 24 Jul 2012 18:24:47 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/07/CarlSjogreen.jpg" width="290" height="140" medium="image" />
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