For Rosetta Stone, at first, we first targeted people who wanted to learn how to speak Spanish, were Spanish teachers, or liked competing products. Failure. Then we started targeting people who liked the BBC, were high-income, and had status in frequent-flyer programs. Interesting content begat emails, and emails begat sales. Success! Lateral targeting is key to winning on Facebook.
The mark of a successful news story in the Facebook era is what happens after a reader is finished with it. Enter NewsWhip, which compiled a list of the top “social monster” websites, which are are killing it as measured by Facebook interactions. BuzzFeed — which scored a spot on the list despite being a relative newbie to the scene — has all the details, including a handy infographic showing that The Huffington Post, the U.K.’s The Daily Mail, and Yahoo are leading the pack.
A recent study showed that BBC articles have the most reach and influence on Twitter. Are you interested in learning the media outlet’s keys to success in the Twittersphere?
The Summer Olympic Games in London have proven to easily be the most social Olympics to date. Recently released statistics from Facebook and from Wildfire Interactive show just what people are posting about — everything from American gymnast Gabrielle Douglas to Procter & Gamble, an official Olympic sponsor.
A leading BBC television show and automotive brand, and a leading automotive Facebook game — a natural combination? BBC Worldwide and Cie Games thought so, which is why “Top Gear” will be integrated into Car Town.
The BBC reported the results of its investigation of the effectiveness of advertising on Facebook, and while it did illustrate some valid concerns, such as fake profiles, the questionable tactics used in its made-up advertising campaign overrode several of its other findings.
Can’t outrun Jamaican sprinter Usain Bolt or defend USA basketball star Kevin Durant? You can still be a part of the 2012 London Olympic Games through NBC and Facebook. The social network and the TV network announced a partnership for the Summer Olympics. People who like the NBC Olympics page on Facebook have access to exclusive content and the Talk Meter, a new data tool.
Facebook hopes to grow its social influence in Asia, as the company recently announced that it invested in the Asia Pacific Gateway — a 6,214-mile underwater internet cable from Malaysia to Japan, with cables branching off to other countries.
BBC is gearing up for its home country to host the 2012 Summer Olympic Games in London with the launch of a timeline application, currently available only in the U.K., which will feature live-streaming of events.
The BBC updated its social media policy for reporters, citing new guidelines for Facebook.