Facebook’s share of social logins rose 2 percent in the third quarter of 2014 from the second quarter, to 46 percent, driven largely by a 9 percent bump-up in the entertainment category, according to the latest report from customer-profile-management technology provider Janrain, a Facebook Preferred Marketing Developer.
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Marketing cloud technology provider Unified extended its reach into measurement with its acquisition of social media measurement platform awe.sm, and the former will integrate the latter’s technology into its Social Operating Platform.