Prestige brands — those in the beauty, fashion, retail, hotels, and watches and jewelry sectors — are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.
Fashion brand Michael Kors is no stranger to marketing on Facebook, having incorporated its Instagram photo-sharing network into its “What’s in Your Kors” digital media campaign in June, and releasing a limited-edition shoe for Facebook fans in April. Earlier this week, Michael Kors debuted an interactive Facebook application to introduce its three new beauty and fragrance collections.
More companies are putting more importance on having a Facebook presence, but which industries have seen the most growth in terms of pages and fans? Analytics company Socialbakers crunched the numbers from July through September (the third quarter of the year), finding that health and travel were the kinds of Facebook pages being set up the most. Pages regarding health and alcohol saw the greatest gains in terms of fans.
L’Oreal is teaming up with Schedulicity, a website that allows you to book appointments online, to give users the ability to book salon appointments straight from Facebook.